New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? ... (Goodreads)
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of, Positioning,—note, you can build ... (Barnes & Noble)
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of ... (Goodreads)
In, Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the ... (Goodreads)
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your ... (Goodreads)
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated ... (Goodreads)
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
In bestsellers such as Purple Cow and Tribes , Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you—your choices, your future, and your ... (Goodreads)
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the ... (Goodreads)
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, ... (Goodreads)
In his, New York Times, bestseller, Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more ... (Barnes & Noble)
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? ... (Goodreads)
Every year, the average American eats 33 pounds of cheese and 70 pounds of sugar. They ingest 8,500 milligrams of salt a day, double the recommended amount, almost none of which comes from salt ... (Goodreads)
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational ... (Goodreads)
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can, see, the solution., Book Yourself Solid Illustrated, a remarkable, ... (Barnes & Noble)
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. ... (Goodreads)
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. ... (Goodreads)
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a ... (Goodreads)
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the ... (Barnes & Noble)
Tom Stein is a celebrity agent, representing a handful of Hollywood actors, the most famous of which is Michelle Beck, an earnest but brainless blonde who wants to break into serious acting despite ... (Wikipedia)
The acclaimed author of the groundbreaking bestseller, Schoolgirls, reveals the dark side of pink and pretty: the rise of the girlie-girl, she warns, is not that innocent., Sweet and sassy or ... (Goodreads)
From the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor ... (Goodreads)
The, classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, ... (Barnes & Noble)
Doctors, housewives, ministers, parents, teachers … everyone has to "sell" their ideas and themselves to be successful. This new guide by America's #1 professional in the art of persuasion focuses on ... (Goodreads)
The man, Business Week, calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that ... (Goodreads)
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. ... (Goodreads)
When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular ... (Goodreads)
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! ... (Barnes & Noble)
Set in the present day, a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called 'Fukk'. This causes him to go to Coca-Cola to sell his idea for $3 million, ... (Wikipedia)
Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led ... (Goodreads)
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