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Books about Branding
Shoe Dog: A Memoir by the Creator of Nike
by Phil Knight
The story of one man's dream to start a business and the obstacles he encountered along the way.
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of ... (Goodreads)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries
A guide for marketing success, leveraging timeless principles and strategies.
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of, Positioning,—note, you can build ... (Barnes & Noble)
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
by Howard Schultz
An inspiring entrepreneurial story of how Starbucks rose from an unknown coffee shop to a global phenomenon.
In, Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the ... (Goodreads)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by Seth Godin
Exploring how marketers can leverage authenticity and storytelling to connect with consumers.
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your ... (Goodreads)
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
by Richard Branson
Autobiography of Richard Branson, detailing his entrepreneurial journey from starting a student magazine to building a global business empire.
"Oh, screw it, let's do it." That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin ... (Goodreads)
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries
A guide to using marketing strategies to stand out in today's competitive marketplace.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
by Chris Guillebeau
Guide to starting a small business with minimal capital, turning your passion into a career.
In, The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living. Still in his early thirties, Chris is on the verge of completing a ... (Goodreads)
Pattern Recognition
by William Gibson
A story of a woman's search for truth and identity in a digital world.
Advertising consultant Cayce Pollard , who reacts to logos and advertising as if to an allergen , arrives in London in August 2002. She is working on a contract with the marketing firm Blue Ant to ... (Wikipedia)
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
A guide to standing out and becoming remarkable in the modern business world.
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
A comprehensive guide to successfully launching a business or venture.
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the ... (Goodreads)
Tribes: We Need You to Lead Us
by Seth Godin
A practical guide to successful leadership, emphasizing the importance of connection with others.
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, ... (Goodreads)
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
by Austin Kleon
Practical guide to building an audience and recognizing success in creative endeavors.
In his, New York Times, bestseller, Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more ... (Barnes & Noble)
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
A guide to marketing services and intangible products, emphasizing the importance of customer experience and relationship-building.
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational ... (Goodreads)
Ogilvy on Advertising
by David Ogilvy
A comprehensive guide to advertising by the legendary ad man David Ogilvy, filled with insights and anecdotes from his illustrious career.
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. ... (Goodreads)
Business Model Generation
by Alexander Osterwalder
A guide to crafting business models and creating new sources of value.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models Business Model ... (Goodreads)
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
by Robert W. Bly
A comprehensive guide to writing persuasive copy that sells products and services. Covers techniques, strategies, and examples for effective copywriting.
The, classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, ... (Barnes & Noble)
Onward: How Starbucks Fought for Its Life without Losing Its Soul
by Howard Schultz
The story of how Starbucks overcame financial struggles while staying true to its values and mission.
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became ... (Goodreads)
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuk
A guide to creating effective social media content that resonates with your audience and drives engagement.
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! ... (Barnes & Noble)
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
by Seth Godin
Marketing strategy that focuses on building relationships with customers by obtaining their permission to receive marketing messages.
The man, Business Week, calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that ... (Goodreads)
Marketing Management
by Philip Kotler
Comprehensive guide to marketing strategies, techniques, and principles for businesses and organizations.
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. ... (Goodreads)
Crush It!: Why Now Is the Time to Cash In on Your Passion
by Gary Vaynerchuk
How to turn one's passion into a successful business venture.
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! ... (Barnes & Noble)
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
by Ryan Holiday
A guide to using unconventional marketing techniques to rapidly grow a business.
Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no ... (Goodreads)
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
by Jay Conrad Levinson
A guide to unconventional marketing strategies for small businesses to compete with larger corporations on a limited budget.
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on ... (Goodreads)
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