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Recommendations based on Permission Marketing: Turning Strangers Into Friends And Friends Into Customersby Seth Godin
* statistically, based on millions of data-points provided by fellow humans
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
A guide to standing out and becoming remarkable in the modern business world.
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
Think and Grow Rich
by Napoleon Hill
A step-by-step guide to personal success and wealth creation.
This is the original 1937 version of Napoleon Hill's Classic Book: Think and Grow Rich . To the greatest extent possible, the text and formatting have been kept exactly the same as in the original ... (Goodreads)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by Seth Godin
Exploring how marketers can leverage authenticity and storytelling to connect with consumers.
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your ... (Goodreads)
Linchpin: Are You Indispensable?
by Seth Godin
Exploring how to unlock potential, create value and become indispensable to an organization.
In bestsellers such as Purple Cow and Tribes , Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you—your choices, your future, and your ... (Goodreads)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
Rework
by Jason Fried
A guide to starting and running a successful business with unconventional advice and practical tips.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
A guide to harnessing the power of entrepreneurial thinking to create a thriving small business.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
by Richard Branson
Autobiography of Richard Branson, detailing his entrepreneurial journey from starting a student magazine to building a global business empire.
"Oh, screw it, let's do it." That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin ... (Goodreads)
Unlimited Power: The New Science Of Personal Achievement
by Anthony Robbins
Step-by-step guide to creating a life of success and fulfillment through mastery of one's own mind.
Anthony Robbins fornisce in questo libro un insieme di strumenti pratici tali da rendere l'individuo capace di iniziative concrete nonostante eventuali paure; e la capacità di fare tutto ciò che ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries
A guide for marketing success, leveraging timeless principles and strategies.
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of, Positioning,—note, you can build ... (Barnes & Noble)
Good to Great: Why Some Companies Make the Leap... and Others Don't
by James C. Collins
A guide to building a successful company, examining the practices and values of leading organizations.
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
A comprehensive guide to successfully launching a business or venture.
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the ... (Goodreads)
Getting Things Done: The Art of Stress-Free Productivity
by David Allen
A guide to improving efficiency and productivity through better organization.
The book, Lifehack, calls ,"The Bible of business and personal productivity.","A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,Fast ... (Barnes & Noble)
Screw It, Let's Do It: Lessons In Life
by Richard Branson
A guide to success, outlining the life lessons and business strategies of an entrepreneur.
RICHARD BRANSON , one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also ... (Barnes & Noble)
Strengths Finder 2.0
by Tom Rath
Discover your top five strengths and learn how to leverage them for personal and professional success.
Do You Do What You Do Best Every Day? Chances are, you don't. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover ... (Goodreads)
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Uncovering the science of habit formation and how to use it to achieve success.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns ... (Goodreads)
Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh
A business leader's journey from success to significance, showing how to build a corporate culture of happiness.
You want to learn about the path that we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years. You want to learn about the path I took that eventually led me to ... (Goodreads)
Sam Walton: Made In America
by Sam Walton
Biography of the legendary retail entrepreneur, tracing his rise to success in the industry.
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story ... (Goodreads)
The Speed of Trust: The One Thing that Changes Everything
by Stephen M.R. Covey
A guide to building trust in relationships, teams, and organizations.
From Stephen R. Covey's eldest son comes a revolutionary new path towards productivity and satisfaction. Trust, says Stephen M.R. Covey, is the very basis of the new global economy, and he shows how ... (Goodreads)
The 4-Hour Workweek
by Timothy Ferriss
A guide to creating a lifestyle of financial and personal freedom by optimizing work and lifestyle.
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ... (Goodreads)
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
by Thomas J. Stanley
Revealing the secrets of the wealthy, and how anyone can achieve financial success.
The incredible national bestseller that is changing people's lives – and increasing their net worth!, CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?,, Who are the rich in this country?, What do they do? ... (Goodreads)
Built to Last: Successful Habits of Visionary Companies
by James C. Collins
Analysis of successful companies and their long-term strategies, identifying key habits and practices that lead to enduring success.
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. ... (Goodreads)
Rich Dad, Poor Dad
by Robert T. Kiyosaki
A financial literacy guide that explores the power of financial education and investment.
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money ... (Goodreads)
The Goal: A Process of Ongoing Improvement
by Eliyahu M. Goldratt
A business novel that follows a manufacturing plant's attempts to optimize production.
Written in a fast-paced thriller style,, The Goal, is the gripping novel which is transforming management thinking throughout the Western world. Alex Rogo is a harried plant manager working ever more ... (Goodreads)
Anything You Want
by Derek Sivers
A concise guide to building a successful business, emphasizing the importance of passion, purpose, and customer satisfaction.
Best known for creating CD Baby, the most popular music site for independent artists, founder Derek Sivers chronicles his “accidental” success and failures into this concise and inspiring book on how ... (Goodreads)
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
An exploration of why humans make irrational decisions, and how to overcome them.
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't ... (Goodreads)
Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
A guide to inspiring and motivating others to take action through understanding the power of why.
Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees ... (Goodreads)
Outwitting the Devil: The Secret to Freedom and Success
by Napoleon Hill
A study of the psychology of success, overcoming self-defeating behavior to reach one's goals.
Napoleon Hill wrote this book in 1938, just after publication of his all-time bestseller, Think and Grow Rich . This powerful tale has never been published, considered too controversial by his family ... (Goodreads)
