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Recommendations based on Marketing Managementby Philip Kotler
* statistically, based on millions of data-points provided by fellow humans
Rich Dad, Poor Dad
by Robert T. Kiyosaki
A financial literacy guide that explores the power of financial education and investment.
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money ... (Goodreads)
Trust Me, I'm Lying: Confessions of a Media Manipulator
by Ryan Holiday
A former media strategist exposes the corrupt practices of the modern media and how they manipulate the public for profit and power.
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total ... (Goodreads)
The Purpose Driven Life: What on Earth Am I Here for?
by Rick Warren
An exploration of faith and life's meaning, providing readers with an actionable manifesto for living.
A #1 New York Times bestseller, The Purpose Driven Life will help you understand why you are alive and reveal God's amazing plan for you both here and now, and for eternity. Rick Warren will guide ... (Goodreads)
The Secret
by Rhonda Byrne
A journey of self-empowerment, unlocking the power of positive thinking.
Alternate cover edition of, ISBN 9781582701707,. The worldwide bestselling phenomenon that has helped millions tap the power of the law that governs all our lives to create—intentionally and ... (Goodreads)
The World Is Flat: A Brief History of the Twenty-first Century
by Thomas L. Friedman
An exploration of the rapid globalization of the world, and the implications of this shift.
When scholars write the history of the world twenty years from now, and they come to the chapter Y2K to March 2004 , what will they say was the most crucial development? The attacks on the World ... (Goodreads)
My Story: "A Child Called It", "The Lost Boy", "A Man Named Dave"
by Dave Pelzer
An autobiographical account of a young boy's harrowing journey through childhood abuse and neglect.
Dave Pelzer's remarkable journey from a child who lived in terror of his unstable, violently unpredictable mother's every move, to his emergence as an inspiration the world over is a remarkable tale ... (Goodreads)
Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
by John P. Kotter
A fable about a colony of penguins facing a melting iceberg, teaching us how to adapt to change and succeed in any situation.
Most of the denizens of the Antarctic penguin colony sneer at Fred, the quiet but observant scout who detects worrying signs that their home, an iceberg, is melting. Fred must cleverly convince and ... (Goodreads)
The Art of War
by Sun Tzu
Ancient Chinese military treatise outlining strategies for success in battle.
Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
Jack: Straight from the Gut
by Jack Welch
Autobiography of Jack Welch, former CEO of General Electric, detailing his leadership style and business strategies.
Nearly 20 years ago, former General Electric CEO Reg Jones walked into Jack Welch's office and wrapped him in a bear hug. "Congratulations, Mr. Chairman", said Reg. It was a defining moment for ... (Goodreads)
One Child
by Torey L. Hayden
A teacher's struggles to make a difference in the life of a disturbed child.
This beautiful and deeply moving tale recounts educational psychologist Torey Hayden's battle to unlock the emotions of a troubled and sexually abused child who, with the help of Hayden, was finally ... (Goodreads)
Competitive Strategy: Techniques for Analyzing Industries and Competitors
by Michael E. Porter
A guide to analyzing industries and competitors to develop effective business strategies and gain a competitive advantage.
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy ... (Barnes & Noble)
Soccernomics
by Simon Kuper
A data-driven analysis of soccer, exploring the economics and psychology behind the world's most popular sport.
Why do England lose? Why does Scotland suck? Why doesn’t America dominate the sport internationally... and why do the Germans play with such an efficient but robotic style? These are questions every ... (Goodreads)
The 4-Hour Workweek
by Timothy Ferriss
A guide to creating a lifestyle of financial and personal freedom by optimizing work and lifestyle.
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ... (Goodreads)
It's Not How Good You Are, It's How Good You Want To Be
by Paul Arden
A series of short lessons for success, inspiring creativity and positive thinking.
It’s Not How Good You Are, It’s How Good You Want to Be, is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the ... (Goodreads)
The Black Swan: The Impact of the Highly Improbable
by Nassim Nicholas Taleb
A study of the role of randomness in life, and how it can lead to unexpected events.
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear ... (Goodreads)
Scrum: The Art of Doing Twice the Work in Half the Time
by Jeff Sutherland
Strategies for boosting productivity and efficiency in the workplace.
In the future, historians may look back on human progress and draw a sharp line designating “before Scrum” and “after Scrum.” Scrum is that ground-breaking. It already drives most of the world’s top ... (Goodreads)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries
A guide for marketing success, leveraging timeless principles and strategies.
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of, Positioning,—note, you can build ... (Barnes & Noble)
Think and Grow Rich
by Napoleon Hill
A step-by-step guide to personal success and wealth creation.
This is the original 1937 version of Napoleon Hill's Classic Book: Think and Grow Rich . To the greatest extent possible, the text and formatting have been kept exactly the same as in the original ... (Goodreads)
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
by Chris Guillebeau
Guide to starting a small business with minimal capital, turning your passion into a career.
In, The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living. Still in his early thirties, Chris is on the verge of completing a ... (Goodreads)
The Prince
by Niccolò Machiavelli
A timeless political treatise on the art of acquiring and maintaining power.
Machiavelli needs to be looked at as he really was. Hence: Can Machiavelli, who makes the following observations, be Machiavellian as we understand the disparaging term? 1. So it is that to know the ... (Goodreads)
Against the Gods: The Remarkable Story of Risk
by Peter L. Bernstein
A history of risk, uncovering the science and mathematics behind decision making.
With the stock market breaking records almost daily, leaving longtime market analysts shaking their heads and revising their forecasts, a study of the concept of risk seems quite timely. Peter ... (Goodreads)
Status Anxiety
by Alain de Botton
An exploration of the psychological repercussions of modern society's obsession with status.
Anyone who’s ever lost sleep over an unreturned phone call or the neighbor’s Lexus had better read Alain de Botton’s irresistibly clear-headed new book, immediately. For in its pages, a master ... (Goodreads)
Gandhi: An Autobiography
by Mahatma Gandhi
An intimate account of Gandhi's life, philosophy, and political activism.
Mohandas K. Gandhi is one of the most inspiring figures of our time. In his classic autobiography he recounts the story of his life and how he developed his concept of active nonviolent resistance, ... (Goodreads)
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim
A guide to creating unique and profitable business strategies by surpassing competition.
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for ... (Goodreads)
Business Model Generation
by Alexander Osterwalder
A guide to crafting business models and creating new sources of value.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models Business Model ... (Goodreads)
The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire
by David Deida
A spiritual guide to mastering the challenges of relationships, work, and sexuality.
Though much has changed in society since the first publication of The Way of the Superior Man , men of all ages still "tussle with the challenges of women, work, and sexual desire." Including an ... (Barnes & Noble)
Getting to Yes: Negotiating Agreement Without Giving In
by Roger Fisher
Strategies for successful negotiating, reaching win-win agreements.
Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement Amazon.com description: Product ... (Goodreads)
So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love
by Cal Newport
Passion is not enough for career success. Instead, develop rare and valuable skills to gain autonomy, mastery, and purpose in your work.
In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how ... (Barnes & Noble)
Tribes: We Need You to Lead Us
by Seth Godin
A practical guide to successful leadership, emphasizing the importance of connection with others.
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, ... (Goodreads)
