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Recommendations based on Why We Buy: The Science of Shoppingby Paco Underhill
* statistically, based on millions of data-points provided by fellow humans
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
by Thomas J. Stanley
Revealing the secrets of the wealthy, and how anyone can achieve financial success.
The incredible national bestseller that is changing people's lives – and increasing their net worth!, CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?,, Who are the rich in this country?, What do they do? ... (Goodreads)
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
A guide to standing out and becoming remarkable in the modern business world.
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries
A guide for marketing success, leveraging timeless principles and strategies.
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of, Positioning,—note, you can build ... (Barnes & Noble)
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Uncovering the science of habit formation and how to use it to achieve success.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns ... (Goodreads)
Competitive Strategy: Techniques for Analyzing Industries and Competitors
by Michael E. Porter
A guide to analyzing industries and competitors to develop effective business strategies and gain a competitive advantage.
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy ... (Barnes & Noble)
The 33 Strategies of War
by Robert Greene
A military-inspired guide to developing strategies for success in business and life.
Brilliant distillations of the strategies of war—and the subtle social game of everyday life—by the bestselling author of, The 48 Laws of Power, and, Mastery, Robert Greene’s groundbreaking guides, ... (Goodreads)
The Greatest Salesman in the World
by Og Mandino
A parable of success and fulfillment through self-discipline and faith.
The Greatest Salesman in the World is a book that serves as a guide to a philosophy of salesmanship, and success, telling the story of Hafid, a poor camel boy who achieves a life of abundance. If ... (Goodreads)
The 48 Laws of Power
by Robert Greene
A guide to understanding the dynamics of gaining and keeping power.
Amoral, cunning, ruthless, and instructive, this multi-million-copy, New York Times, bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate ... (Goodreads)
The Richest Man in Babylon
by George S. Clason
A collection of parables about financial wisdom and the power of wealth.
Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth. The Success Secrets of ... (Goodreads)
The Art of War
by Sun Tzu
Ancient Chinese military treatise outlining strategies for success in battle.
Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on ... (Goodreads)
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim
A guide to creating unique and profitable business strategies by surpassing competition.
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for ... (Goodreads)
How to Stop Worrying and Start Living
by Dale Carnegie
Advice on overcoming worry & anxiety and living a happier, more fulfilled life.
The book 'How to stop worrying & start living' suggest many ways to conquer worry and lead a wonderful life. The book mentions fundamental facts to know about worry and magic formula for solving ... (Goodreads)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries
A guide to using marketing strategies to stand out in today's competitive marketplace.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
The World Is Flat: A Brief History of the Twenty-first Century
by Thomas L. Friedman
An exploration of the rapid globalization of the world, and the implications of this shift.
When scholars write the history of the world twenty years from now, and they come to the chapter Y2K to March 2004 , what will they say was the most crucial development? The attacks on the World ... (Goodreads)
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
by John Medina
A comprehensive look at the science of brain development, exploring how to maximize its potential.
Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity ... (Goodreads)
The Elements of Style
by William Strunk Jr.
A practical guide to written English, providing guidance on grammar and style.
This style manual offers practical advice on improving writing skills. Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by ... (Goodreads)
Think and Grow Rich
by Napoleon Hill
A step-by-step guide to personal success and wealth creation.
This is the original 1937 version of Napoleon Hill's Classic Book: Think and Grow Rich . To the greatest extent possible, the text and formatting have been kept exactly the same as in the original ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
Sam Walton: Made In America
by Sam Walton
Biography of the legendary retail entrepreneur, tracing his rise to success in the industry.
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story ... (Goodreads)
A Whole New Mind: Why Right-Brainers Will Rule the Future
by Daniel H. Pink
Exploring the rise of right-brain thinking and how creativity and emotion are shaping our world.
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line ... (Goodreads)
Good to Great: Why Some Companies Make the Leap... and Others Don't
by James C. Collins
A guide to building a successful company, examining the practices and values of leading organizations.
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)
Flow: The Psychology of Optimal Experience
by Mihaly Csikszentmihalyi
An exploration of the concept of 'flow' and how it can be used to enhance optimal experience.
Psychologist Mihaly Csikszentmihalyi's investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, ... (Goodreads)
Stumbling on Happiness
by Daniel Todd Gilbert
A scientific exploration of why we often fail to predict what will make us happy and how we can find happiness in unexpected ways.
• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? • Why will sighted people pay more to avoid going blind than blind people will pay to ... (Goodreads)
Free: The Future of a Radical Price
by Chris Anderson
Examination of the power of free products and services in the modern economy.
Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to ... (Goodreads)
Jerusalem: A Cookbook
by Yotam Ottolenghi
Exploring the vibrant flavors of Jerusalem through recipes, stories, and photographs.
With Jerusalem, Ottolenghi re-teams with his friend and co-owner of his restaurants, Sami Tamimi. Both men were born in Jerusalem in the same year: Tamimi on the Arab east side and Ottolenghi in the ... (Goodreads)
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink
A thought-provoking analysis of what truly motivates people, challenging traditional notions of rewards and punishments.
The, New York Times, bestseller that gives readers a paradigm-shattering new way to think about motivation Most people believe that the best way to motivate is with rewards like money—the ... (Goodreads)
How I Raised Myself From Failure to Success in Selling
by Frank Bettger
A businessman's story of his journey from failure to success in sales.
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, ... (Barnes & Noble)
Winning
by Jack Welch
A guide to business success, revealing strategies to gain a competitive edge.
A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, ... (Goodreads)
