Recommendations based on Purple Cow: Transform Your Business by Being Remarkableby Seth Godin

* statistically, based on millions of data-points provided by fellow humans

  1. The Dip: A Little Book That Teaches You When to Quit

    by Seth Godin
    A guide to help readers identify when to quit and when to persevere in their pursuits, in order to achieve success.

    A, New York Times,, USA Today, and, Wall Street Journal, bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best ... (Barnes & Noble)

  2. Tribes: We Need You to Lead Us

    by Seth Godin
    A practical guide to successful leadership, emphasizing the importance of connection with others.

    A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, ... (Goodreads)

  3. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

    by Seth Godin
    Exploring how marketers can leverage authenticity and storytelling to connect with consumers.

    All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your ... (Goodreads)

  4. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

    by Michael E. Gerber
    A guide to harnessing the power of entrepreneurial thinking to create a thriving small business.

    E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)

  5. Rich Dad, Poor Dad

    by Robert T. Kiyosaki
    A financial literacy guide that explores the power of financial education and investment.

    Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money ... (Goodreads)

  6. Rework

    by Jason Fried
    A guide to starting and running a successful business with unconventional advice and practical tips.

    Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)

  7. Influence: The Psychology of Persuasion

    by Robert B. Cialdini
    An analysis of the psychology of persuasion and how to use it to influence people.

    Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)

  8. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

    by Al Ries
    A guide for marketing success, leveraging timeless principles and strategies.

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of, Positioning,—note, you can build ... (Barnes & Noble)

  9. Good to Great: Why Some Companies Make the Leap... and Others Don't

    by James C. Collins
    A guide to building a successful company, examining the practices and values of leading organizations.

    To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)

  10. Start with Why: How Great Leaders Inspire Everyone to Take Action

    by Simon Sinek
    A guide to inspiring and motivating others to take action through understanding the power of why.

    Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees ... (Goodreads)

  11. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    by Eric Ries
    Systematic approach to launching and managing successful businesses in an ever-changing market.

    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)

  12. Delivering Happiness: A Path to Profits, Passion, and Purpose

    by Tony Hsieh
    A business leader's journey from success to significance, showing how to build a corporate culture of happiness.

    You want to learn about the path that we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years. You want to learn about the path I took that eventually led me to ... (Goodreads)

  13. Built to Last: Successful Habits of Visionary Companies

    by James C. Collins
    Analysis of successful companies and their long-term strategies, identifying key habits and practices that lead to enduring success.

    "This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. ... (Goodreads)

  14. Think and Grow Rich

    by Napoleon Hill
    A step-by-step guide to personal success and wealth creation.

    This is the original 1937 version of Napoleon Hill's Classic Book: Think and Grow Rich . To the greatest extent possible, the text and formatting have been kept exactly the same as in the original ... (Goodreads)

  15. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    by Guy Kawasaki
    A comprehensive guide to successfully launching a business or venture.

    A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the ... (Goodreads)

  16. A Whole New Mind: Why Right-Brainers Will Rule the Future

    by Daniel H. Pink
    Exploring the rise of right-brain thinking and how creativity and emotion are shaping our world.

    The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line ... (Goodreads)

  17. Made to Stick: Why Some Ideas Survive and Others Die

    by Chip Heath
    Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.

    NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)

  18. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

    by Ashlee Vance
    A revealing look into the life and accomplishments of tech innovator Elon Musk.

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the ... (Goodreads)

  19. Flow: The Psychology of Optimal Experience

    by Mihaly Csikszentmihalyi
    An exploration of the concept of 'flow' and how it can be used to enhance optimal experience.

    Psychologist Mihaly Csikszentmihalyi's investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, ... (Goodreads)

  20. Strengths Finder 2.0

    by Tom Rath
    Discover your top five strengths and learn how to leverage them for personal and professional success.

    Do You Do What You Do Best Every Day? Chances are, you don't. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover ... (Goodreads)

  21. The Richest Man in Babylon

    by George S. Clason
    A collection of parables about financial wisdom and the power of wealth.

    Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth. The Success Secrets of ... (Goodreads)

  22. Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

    by Al Ries
    A guide to using marketing strategies to stand out in today's competitive marketplace.

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)

  23. Getting Things Done: The Art of Stress-Free Productivity

    by David Allen
    A guide to improving efficiency and productivity through better organization.

    The book, Lifehack, calls ,"The Bible of business and personal productivity.","A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,Fast ... (Barnes & Noble)

  24. The Five Dysfunctions of a Team: A Leadership Fable

    by Patrick Lencioni
    An exploration of the dynamics of team-building, and how to overcome five common pitfalls.

    In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and ... (Goodreads)

  25. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

    by Geoffrey A. Moore
    A guide for high-tech companies to successfully market and sell their products to mainstream customers.

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)

  26. The 4-Hour Workweek

    by Timothy Ferriss
    A guide to creating a lifestyle of financial and personal freedom by optimizing work and lifestyle.

    What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ... (Goodreads)

  27. Goals!: How to Get Everything You Want Faster Than You Ever Thought Possible

    by Brian Tracy
    Strategies for setting and achieving goals, to help you reach your highest potential.

    Based on more than 20 years of experience and 40 years of research, this book presents a practical, proven strategy for creating and meeting goals that has been used by more than 1 million people to ... (Goodreads)

  28. Zero to One: Notes on Startups, or How to Build the Future

    by Peter Thiel
    A guide to launching a startup, exploring the power of entrepreneurship.

    If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)

  29. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

    by W. Chan Kim
    A guide to creating unique and profitable business strategies by surpassing competition.

    The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for ... (Goodreads)

  30. Crush It!: Why Now Is the Time to Cash In on Your Passion

    by Gary Vaynerchuk
    How to turn one's passion into a successful business venture.

    Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! ... (Barnes & Noble)