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Recommendations based on Selling the Invisible: A Field Guide to Modern Marketingby Harry Beckwith
* statistically, based on millions of data-points provided by fellow humans
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries
A guide to using marketing strategies to stand out in today's competitive marketplace.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim
A guide to creating unique and profitable business strategies by surpassing competition.
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for ... (Goodreads)
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
A guide to harnessing the power of entrepreneurial thinking to create a thriving small business.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)
The 4-Hour Workweek
by Timothy Ferriss
A guide to creating a lifestyle of financial and personal freedom by optimizing work and lifestyle.
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ... (Goodreads)
The One Minute Manager
by Kenneth H. Blanchard
A practical guide to improving productivity and motivation through effective management.
For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager 's techniques, thus increasing their productivity, job ... (Goodreads)
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
A guide to standing out and becoming remarkable in the modern business world.
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
Built to Last: Successful Habits of Visionary Companies
by James C. Collins
Analysis of successful companies and their long-term strategies, identifying key habits and practices that lead to enduring success.
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. ... (Goodreads)
Think and Grow Rich
by Napoleon Hill
A step-by-step guide to personal success and wealth creation.
This is the original 1937 version of Napoleon Hill's Classic Book: Think and Grow Rich . To the greatest extent possible, the text and formatting have been kept exactly the same as in the original ... (Goodreads)
Rework
by Jason Fried
A guide to starting and running a successful business with unconventional advice and practical tips.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)
The 10x Rule: The Only Difference Between Success and Failure
by Grant Cardone
An inspirational guide to achieving success, through a commitment to massive action.
Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
A guide to launching a startup, exploring the power of entrepreneurship.
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)
Good to Great: Why Some Companies Make the Leap... and Others Don't
by James C. Collins
A guide to building a successful company, examining the practices and values of leading organizations.
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)
Unlimited Power: The New Science Of Personal Achievement
by Anthony Robbins
Step-by-step guide to creating a life of success and fulfillment through mastery of one's own mind.
Anthony Robbins fornisce in questo libro un insieme di strumenti pratici tali da rendere l'individuo capace di iniziative concrete nonostante eventuali paure; e la capacità di fare tutto ciò che ... (Goodreads)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
Rich Dad, Poor Dad
by Robert T. Kiyosaki
A financial literacy guide that explores the power of financial education and investment.
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money ... (Goodreads)
The World Is Flat: A Brief History of the Twenty-first Century
by Thomas L. Friedman
An exploration of the rapid globalization of the world, and the implications of this shift.
When scholars write the history of the world twenty years from now, and they come to the chapter Y2K to March 2004 , what will they say was the most crucial development? The attacks on the World ... (Goodreads)
The Richest Man in Babylon
by George S. Clason
A collection of parables about financial wisdom and the power of wealth.
Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth. The Success Secrets of ... (Goodreads)
The Road Less Traveled: A New Psychology of Love, Traditional Values and Spiritual Growth
by M. Scott Peck
A guide to personal growth and spiritual development, emphasizing the importance of discipline, love, and grace in achieving a fulfilling life.
The Road Less Traveled: A New Psychology of Love, Traditional Values and Spiritual Growth 316 pp. "Psychotherapy is all things to all people in this mega-selling pop-psychology watershed, which ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
by Martin Lindstrom
A study of the science behind consumer behavior and the subconscious factors that influence our purchasing decisions.
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying ... (Goodreads)
The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
The future of business lies in niche markets and catering to individual tastes, rather than relying on blockbuster hits.
The New York Times bestseller that introduced the business world to a future that s already here – now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the ... (Goodreads)
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
by Dan Roam
Learn to solve problems and communicate ideas effectively using simple drawings. A practical guide to visual thinking.
A bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar ... (Goodreads)
The Four Steps to the Epiphany: Successful Strategies for Startups That Win
by Steve Blank
A guide for startups to achieve success by understanding customer needs, developing a customer-centric approach, and iterating through customer feedback.
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business ... (Goodreads)
Competitive Strategy: Techniques for Analyzing Industries and Competitors
by Michael E. Porter
A guide to analyzing industries and competitors to develop effective business strategies and gain a competitive advantage.
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy ... (Barnes & Noble)
The Personal MBA: Master the Art of Business
by Josh Kaufman
A comprehensive guide to business principles and practices, providing practical insights and tools for success in the business world.
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated ... (Goodreads)
The Success Principles: How to Get from Where You Are to Where You Want to Be
by Jack Canfield
A comprehensive guide to personal success, providing practical advice and tips for achieving goals.
Jack Canfield, cocreator of the phenomenal bestselling, Chicken Soup for the Soul,® series, turns to the principles he's studied, taught, and lived for more than 30 years in this practical and ... (Goodreads)
Presentation Zen: Simple Ideas on Presentation Design and Delivery
by Garr Reynolds
Guide to creating effective and engaging presentations through engaging visuals and storytelling.
Garr Reynolds, author of the best-selling book on presentation design and delivery, is back with this newly revised edition of this classic book, Presentation Zen . Showing us there is a better way ... (Barnes & Noble)
The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman
by Timothy Ferriss
A comprehensive guide to unlocking peak physical and mental performance through science and discipline.
Thinner, bigger, faster, stronger... which 150 pages will you read?, Is it possible to:, Reach your genetic potential in 6 months?, Sleep 2 hours per day and perform better than on 8 hours?, Lose ... (Goodreads)
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Uncovering the science of habit formation and how to use it to achieve success.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns ... (Goodreads)
