* statistically, based on millions of data-points provided by fellow humans
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models Business Model ... (Goodreads)
Garr Reynolds, author of the best-selling book on presentation design and delivery, is back with this newly revised edition of this classic book, Presentation Zen . Showing us there is a better way ... (Barnes & Noble)
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and ... (Goodreads)
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line ... (Goodreads)
In bestsellers such as Purple Cow and Tribes , Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you—your choices, your future, and your ... (Goodreads)
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager 's techniques, thus increasing their productivity, job ... (Goodreads)
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ... (Goodreads)
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and ... (Goodreads)
Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity ... (Goodreads)
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)
The, New York Times, bestseller that gives readers a paradigm-shattering new way to think about motivation Most people believe that the best way to motivate is with rewards like money—the ... (Goodreads)
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)
Learn how to keep your cool and get the results you want when emotions flare. When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and ... (Goodreads)
When scholars write the history of the world twenty years from now, and they come to the chapter Y2K to March 2004 , what will they say was the most crucial development? The attacks on the World ... (Goodreads)
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business ... (Goodreads)
It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for ... (Goodreads)
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money ... (Goodreads)
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
Written in a fast-paced thriller style,, The Goal, is the gripping novel which is transforming management thinking throughout the Western world. Alex Rogo is a harried plant manager working ever more ... (Goodreads)
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your ... (Goodreads)
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? ... (Goodreads)
Few books on software project management have been as influential and timeless as The Mythical Man-Month. With a blend of software engineering facts and thought-provoking opinions, Fred Brooks offers ... (Goodreads)
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because ... (Goodreads)
Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership – or worse, disappear completely. And he not only proves what he ... (Goodreads)
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors ... (Goodreads)