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Recommendations based on The Four Steps to the Epiphany: Successful Strategies for Startups That Winby Steve Blank
* statistically, based on millions of data-points provided by fellow humans
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
Business Model Generation
by Alexander Osterwalder
A guide to crafting business models and creating new sources of value.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models Business Model ... (Goodreads)
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
by Steve Blank
A comprehensive guide for entrepreneurs to build and scale successful startups, with practical advice and real-world examples.
Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel… The Startup Owner's Manual The Manual incorporates 10 years of learning and best practices ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
by Clayton M. Christensen
Examines disruptive innovation and how to manage it in a business setting.
Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership – or worse, disappear completely. And he not only proves what he ... (Goodreads)
The Innovator's Solution: Creating and Sustaining Successful Growth
by Clayton M. Christensen
A guide to creating and sustaining business growth through innovation.
A seminal work by bestselling author Clayton M. Christensen. In his international bestseller The Innovator's Dilemma , Clayton M. Christensen exposed this crushing paradox behind the failure of many ... (Goodreads)
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
A comprehensive guide to successfully launching a business or venture.
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the ... (Goodreads)
Founders at Work: Stories of Startups' Early Days
by Jessica Livingston
Collection of stories from some of the greatest entrepreneurs, sharing their journey and experiences as founders.
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Hooked: How to Build Habit-Forming Products
by Nir Eyal
A guide to creating products that form habits, using psychology and technology to keep users coming back.
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? ... (Goodreads)
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
by Ben Horowitz
A practical guide to navigating the challenges of building and leading a successful business, with insights from a seasoned entrepreneur.
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for ... (Barnes & Noble)
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug
A guide to creating intuitive, user-friendly websites.
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and ... (Goodreads)
Venture Deals
by Brad Feld
A comprehensive guide to venture capital deals, from term sheets to negotiations, for entrepreneurs and investors alike.
Praise for Venture Deals "My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad ... (Goodreads)
Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh
A business leader's journey from success to significance, showing how to build a corporate culture of happiness.
You want to learn about the path that we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years. You want to learn about the path I took that eventually led me to ... (Goodreads)
Rework
by Jason Fried
A guide to starting and running a successful business with unconventional advice and practical tips.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries
A guide to using marketing strategies to stand out in today's competitive marketplace.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
A guide to launching a startup, exploring the power of entrepreneurship.
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)
Getting Things Done: The Art of Stress-Free Productivity
by David Allen
A guide to improving efficiency and productivity through better organization.
The book, Lifehack, calls ,"The Bible of business and personal productivity.","A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,Fast ... (Barnes & Noble)
Presentation Zen: Simple Ideas on Presentation Design and Delivery
by Garr Reynolds
Guide to creating effective and engaging presentations through engaging visuals and storytelling.
Garr Reynolds, author of the best-selling book on presentation design and delivery, is back with this newly revised edition of this classic book, Presentation Zen . Showing us there is a better way ... (Barnes & Noble)
What Got You Here Won't Get You There: How Successful People Become Even More Successful
by Marshall Goldsmith
A guide to becoming even more successful, offering strategies for personal and professional growth.
America's most sought-after executive coach shows how to climb the last few rungs of the ladder The corporate world is filled with executives, men and women who have worked hard for years to reach ... (Goodreads)
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi
Guide to building successful relationships through networking, collaboration, and mentorship.
Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, ... (Goodreads)
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
A guide to standing out and becoming remarkable in the modern business world.
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
High Output Management
by Andrew S. Grove
An essential guide to managing people and processes to achieve maximum productivity.
In this legendary business book and Silicon Valley staple, the former chairman and CEO of Intel shares his perspective on how to build and run a company. A practical handbook for navigating real-life ... (Barnes & Noble)
The World Is Flat: A Brief History of the Twenty-first Century
by Thomas L. Friedman
An exploration of the rapid globalization of the world, and the implications of this shift.
When scholars write the history of the world twenty years from now, and they come to the chapter Y2K to March 2004 , what will they say was the most crucial development? The attacks on the World ... (Goodreads)
Good to Great: Why Some Companies Make the Leap... and Others Don't
by James C. Collins
A guide to building a successful company, examining the practices and values of leading organizations.
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)
Running Lean: Iterate from Plan A to a Plan That Works
by Ash Maurya
A practical guide to building a successful startup by testing and iterating ideas to find a sustainable business model.
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because ... (Goodreads)
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
A guide to harnessing the power of entrepreneurial thinking to create a thriving small business.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
by Richard Branson
Autobiography of Richard Branson, detailing his entrepreneurial journey from starting a student magazine to building a global business empire.
"Oh, screw it, let's do it." That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin ... (Goodreads)
A Whole New Mind: Why Right-Brainers Will Rule the Future
by Daniel H. Pink
Exploring the rise of right-brain thinking and how creativity and emotion are shaping our world.
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line ... (Goodreads)
