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Recommendations based on Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and Schoolby John Medina
* statistically, based on millions of data-points provided by fellow humans
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five
by John Medina
Guide to parenting and raising a healthy, happy and intelligent child.
What’s the single most important thing you can do during pregnancy? What does watching TV do to a child’s brain? What’s the best way to handle temper tantrums? Scientists know. In his New York Times ... (Goodreads)
A Whole New Mind: Why Right-Brainers Will Rule the Future
by Daniel H. Pink
Exploring the rise of right-brain thinking and how creativity and emotion are shaping our world.
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line ... (Goodreads)
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Uncovering the science of habit formation and how to use it to achieve success.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns ... (Goodreads)
Thinking, Fast and Slow
by Daniel Kahneman
An exploration of the two systems of the mind, and how they influence decision-making.
In the highly anticipated Thinking, Fast and Slow , Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and ... (Goodreads)
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
An exploration of why humans make irrational decisions, and how to overcome them.
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't ... (Goodreads)
Emotional Intelligence: Why It Can Matter More Than IQ
by Daniel Goleman
Examines the importance of emotional intelligence and how it affects success.
#1 BESTSELLER • The groundbreaking book that redefines what it means to be smart, with a new introduction by the author “A thoughtfully written, persuasive account explaining emotional intelligence ... (Barnes & Noble)
Guns, Germs, and Steel: The Fates of Human Societies
by Jared Diamond
Tracing the origins of human civilizations through the lens of geography, technology, and biology.
"Diamond has written a book of remarkable scope ... one of the most important and readable works on the human past published in recent years." Winner of the Pulitzer Prize and a national bestseller: ... (Goodreads)
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
by Dan Roam
Learn to solve problems and communicate ideas effectively using simple drawings. A practical guide to visual thinking.
A bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar ... (Goodreads)
The Defining Decade: Why Your Twenties Matter—And How to Make the Most of Them Now
by Meg Jay
Guidance for millennials on navigating the tumultuous decade of their twenties.
Our "thirty-is-the-new-twenty" culture tells us that the twentysomething years don't matter. Some say they are an extended adolescence. Others call them an emerging adulthood. But thirty is not the ... (Goodreads)
When: The Scientific Secrets of Perfect Timing
by Daniel H. Pink
A scientific exploration of how timing affects our daily lives, from work to relationships, and how to optimize our schedules for success.
Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious ... (Goodreads)
First, Break All the Rules: What the World's Greatest Managers Do Differently
by Marcus Buckingham
Analysis of top managers to uncover the secrets of their success.
Gallup presents the remarkable findings of its revolutionary study of more than 80,000 managers in First, Break All the Rules, revealing what the world’s greatest managers do differently. With vital ... (Goodreads)
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug
A guide to creating intuitive, user-friendly websites.
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and ... (Goodreads)
Why We Buy: The Science of Shopping
by Paco Underhill
An exploration of consumer behavior, uncovering the psychology behind shopping decisions.
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a ... (Goodreads)
A Short History of Nearly Everything
by Bill Bryson
A captivating overview of the natural sciences, spanning the history of the universe.
In Bryson's biggest book, he confronts his greatest challenge: to understand—and, if possible, answer—the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory ... (Goodreads)
Flow: The Psychology of Optimal Experience
by Mihaly Csikszentmihalyi
An exploration of the concept of 'flow' and how it can be used to enhance optimal experience.
Psychologist Mihaly Csikszentmihalyi's investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, ... (Goodreads)
The Selfish Gene
by Richard Dawkins
A study of evolutionary biology, exploring how genes act and how they impact behavior.
Inheriting the mantle of revolutionary biologist from Darwin, Watson, and Crick, Richard Dawkins forced an enormous change in the way we see ourselves and the world with the publication of The ... (Goodreads)
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
by John C. Maxwell
A guide to developing leadership skills, with practical and proven principles.
What would happen if a top expert with more than thirty years of leadership experience were willing to distill everything he had learned about leadership into a handful of life-changing principles ... (Goodreads)
Leadership and Self-Deception: Getting Out of the Box
by The Arbinger Institute
A exploration of how self-deception can lead to ineffective leadership and a guide to overcoming it.
The "disease" of self-deception (acting in ways contrary to what one knows is right) underlies all leadership problems in today's organizations, according to the premise of this work. However well ... (Goodreads)
Think and Grow Rich
by Napoleon Hill
A step-by-step guide to personal success and wealth creation.
This is the original 1937 version of Napoleon Hill's Classic Book: Think and Grow Rich . To the greatest extent possible, the text and formatting have been kept exactly the same as in the original ... (Goodreads)
The God Delusion
by Richard Dawkins
Scientific exploration of the evidence for and against religious belief.
A preeminent scientist - and the world's most prominent atheist - asserts the irrationality of belief in God, and the grievous harm religion has inflicted on society, from the Crusades to 9/11. With ... (Goodreads)
The Goal: A Process of Ongoing Improvement
by Eliyahu M. Goldratt
A business novel that follows a manufacturing plant's attempts to optimize production.
Written in a fast-paced thriller style,, The Goal, is the gripping novel which is transforming management thinking throughout the Western world. Alex Rogo is a harried plant manager working ever more ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Being Mortal: Medicine and What Matters in the End
by Atul Gawande
An exploration of the human experience of mortality and the importance of end-of-life care.
In, Being Mortal, author Atul Gawande tackles the hardest challenge of his profession: how medicine can not only improve life but also the process of its ending Medicine has triumphed in modern ... (Goodreads)
Lean In: Women, Work, and the Will to Lead
by Sheryl Sandberg
An exploration of gender dynamics in the workplace and solutions for women to achieve success.
Sheryl Sandberg’s Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, ... (Goodreads)
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
A guide to launching a startup, exploring the power of entrepreneurship.
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
A guide to harnessing the power of entrepreneurial thinking to create a thriving small business.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)
The Ascent of Money: A Financial History of the World
by Niall Ferguson
Outlines the history of money and its pivotal role in human society.
Niall Ferguson follows the money to tell the human story behind the evolution of finance, from its origins in ancient Mesopotamia to the latest upheavals on what he calls Planet Finance. Bread, cash, ... (Goodreads)
Unlimited Power: The New Science Of Personal Achievement
by Anthony Robbins
Step-by-step guide to creating a life of success and fulfillment through mastery of one's own mind.
Anthony Robbins fornisce in questo libro un insieme di strumenti pratici tali da rendere l'individuo capace di iniziative concrete nonostante eventuali paure; e la capacità di fare tutto ciò che ... (Goodreads)
Leaders Eat Last
by Simon Sinek
Explores the power of trust and how leaders can create a real connection with their teams.
The highly anticipated follow-up to Simon Sinek’s global bestseller, Start with Why, Simon Sinek is an optimist, a visionary thinker, and a leader of the cultural revolution of WHY. His second book ... (Goodreads)
