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Running Lean: Iterate from Plan A to a Plan That Works 2nd Edition
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We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail―not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.
- Find a problem worth solving, then define a solution
- Engage your customers throughout the development cycle
- Continually test your product with smaller, faster iterations
- Build a feature, measure customer response, and verify/refute the idea
- Know when to "pivot" by changing your plan’s course
- Maximize your efforts for speed, learning, and focus
- Learn the ideal time to raise your "big round" of funding Get on track with The Lean Series
Presented by Eric Ries―bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses―The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
- ISBN-109781449305178
- ISBN-13978-1449305178
- Edition2nd
- PublisherO'Reilly Media
- Publication dateApril 3, 2012
- LanguageEnglish
- Dimensions6 x 0.74 x 9 inches
- Print length235 pages
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The Lean Series: Essential books for Entrepreneurs and Innovators
The Lean Series, curated by Eric Ries and published by O'Reilly Media, is a collection of books written by the best people in the field, on topics that matter. The authors dive down into Lean Startup implementation-level details, providing readers with information they can use immediately.
Editorial Reviews
Review
-Rand Fishkin, CEO and Cofounder, SEOmoz; Coauthor, The Art of SEO
"Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground."- Noah Kagan, Chief Sumo of AppSumo.com
"Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable--this is the first comprehensive guidebook for how to execute a Lean Startup."- Jason Cohen, founder of WP Engine & Smart Bear.
"Ash provides compelling, actionable guidance for applying lean principles to a startup. His startup canvas changed the way I think about my own startup. This book is a valuable guide whether you are a serial entrepreneur or a first time founder."- Sean Ellis, Founder & CEO of CatchFree
"Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done."- Dan Martell, Founder of Clarity.fm & Angel Investor
About the Author
Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog and turned into a book: Running Lean.
Ash resides in Austin, Texas, with his wife, two children and two dogs.
Product details
- ASIN : 1449305172
- Publisher : O'Reilly Media; 2nd edition (April 3, 2012)
- Language : English
- Paperback : 235 pages
- ISBN-10 : 9781449305178
- ISBN-13 : 978-1449305178
- Item Weight : 1.02 pounds
- Dimensions : 6 x 0.74 x 9 inches
- Best Sellers Rank: #74,203 in Books (See Top 100 in Books)
- #49 in Venture Capital (Books)
- #97 in Starting a Business (Books)
- #1,341 in Computers & Technology (Books)
- Customer Reviews:
About the author
Ash Maurya is the author of the international bestseller “Running Lean: How to Iterate from Plan A to a plan that works” and the creator of the one-page business modeling tool “Lean Canvas”. His new book is "Scaling Lean: Master the Key Metrics for Startup Growth".
Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.
Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.
Ash lives in Austin, TX.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book practical and insightful, providing a realistic guide to getting started. They find it clear and well-written, making it an excellent read for startups. The book is considered valuable and worth its price. It provides an actionable roadmap that guides a startup from initial idea to concrete action. Readers appreciate the Lean Canvas and Lean Stack tools. They feel more confident about running their businesses and understand how and why their business numbers move. Overall, the book encourages them to stay focused.
AI-generated from the text of customer reviews
Customers find the book practical and insightful. It provides simple but systematic steps for getting started. They mention it shows realistic methods of reducing time wasted. The book sheds light on how to tackle writing and growing a customer base. Readers appreciate the good examples and advice.
"...It shows you realistic step by step methods of reducing the time that could be potentially wasted in turning an idea into a product/service...." Read more
"...It doesn't just talk, it shows and teaches, provides explanations, and even simple clear tools.I wish I had this book 20 years ago...." Read more
"...A few key bullets for me from this very clear and well written book...." Read more
"...Readable, actionable, down-to-earth, worth the money. ag *..." Read more
Customers find the book easy to read and practical for startups. They describe it as a well-written, original business book on lean philosophy. Readers consider it an excellent complement to NISI and a worthwhile addition to their growing library of lean books.
"...Thank you Ash Muraya. It's one of the best books in this genre I have ever read." Read more
"...A few key bullets for me from this very clear and well written book...." Read more
"...Readable, actionable, down-to-earth, worth the money. ag *..." Read more
"...Overall, I believe Running Lean is a worthwhile complement to NISI in bits and pieces...." Read more
Customers find the book provides good value for money. It helps them save time and money on new product development. The content and mindset are valuable, even if not fully applied.
"...Build only the Minimum Value Product - always testing customer response. Look for Minimum Marketing Features..." Read more
"...Readable, actionable, down-to-earth, worth the money. ag *..." Read more
"...I found its structured customer interview templates, advice on establishing pricing, and mention of the "Sean Ellis Test" to be valuable and..." Read more
"...slow burn startup, thoughts on premature funding, achieving flow, pricing models, teaser and landing pages, sales letters, continuous deployment,..." Read more
Customers find the book provides an actionable roadmap that guides startups from initial ideas to concrete action. They appreciate the clear details outlining goals and actions. The book is critical for converting ideas into action, providing practical information that can be put into practice.
"...Readable, actionable, down-to-earth, worth the money. ag *..." Read more
"...depicting, meticulously goes into the details outlining goals and actions clearly...." Read more
"...pricing, and mention of the "Sean Ellis Test" to be valuable and actionable." Read more
"This book is the only one that actually gets you to concrete action. From theory to what needs doing first...." Read more
Customers find the book and accompanying website useful. They appreciate the simple, effective tools like the Lean Canvas to structure work. The canvas is a productivity boost for them.
"...This book in itself is lean. It does NOT make the same point over and over again using example after example. Every part of the book is useful...." Read more
"...The Lean Canvas is a huge productivity booster...." Read more
"...NISI gets you in front of customers faster. The Lean Canvas is simple, but it seems like the entire exercise should hinge on the customer pain..." Read more
"...As important though, he's been able to convey these interesting Lean principles in a simpler, more graspable, practical and flexible way than I've..." Read more
Customers find the book helpful for managing risks in startups. They appreciate the principles for minimizing risk and maximizing speed. The book helps them identify the risks their businesses need to overcome, rigorously testing their riskiest assumptions, and reduce the risk of a big failure. It has changed their mindset on starting a business and helped them build more successful product offerings.
"...for organizing your thoughts into a one page plan, rigorously testing your riskiest assumptions, and, often, getting to No soon enough that you can..." Read more
"...States that running a startup is a matter of managing risks, and risks also determine your priorities -..." Read more
"...method is simple, elegant, very pertinent and quickly identifies the risks your business will need to overcome in order to survive...." Read more
"...Highly recommended for anyone that wants to make more money, with less risk. That's what lean is all about and this book will help you get there." Read more
Customers find the book helpful for staying focused and avoiding features. They say it's realistic, practical, and helps them prioritize and focus on product/market fit. The book is described as straightforward and valuable.
"...resources will amp up your personal productivity and focus your company's efforts IMMENSELY! I know. I am doing it!)" Read more
"...It seems that not many books of this genre have such a strong practical focus...." Read more
"...Encourages you to stay focused and push less features - Gives miscellaneous advice..." Read more
"...you can apply it to any kind of product, it really is geared toward software development, or perhaps toward a single product that gets improved over..." Read more
Customers find the book helpful. They say it focuses on the methodology of defining a startup, and things are going well for them.
"...Ash has a workable, light-enough framework for organizing your thoughts into a one page plan, rigorously testing your riskiest assumptions, and,..." Read more
"...releases need to be managed to maximize limited resources and efficacy - how to qualify if a product/business addresses a real customer need, given..." Read more
"...I found his problem and solution interview technique also to work really well in products that I've built...." Read more
"...I found this book, and Ash’s other videos to be more effective and concise than what I developed, and the Lean Canvas and Lean Stack are better..." Read more
Top reviews from the United States
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- Reviewed in the United States on April 26, 2012I have read my fair share of books on starting a business. As an engineer, the "building the product" part is the easy part. What has always challenged me is the entire process. Eric Ries was correct in saying that many books and magazine articles paint a wonderful picture of overnight success. And in my own business challenges, I wonder why I am not having this overnight success that I read about all of the time.
Finally I have the answer. The overnight success is a myth. The Lean Startup by Eric Ries changes the perceived paradigm of business. 9 out of 10 startups fail. I personally have been in startups that failed and put it down to a learning experience but still could not pin point exactly what was the cause of the failure. Why didn't people purchase the products/services that I was creating.
Am also a fan of Seth Godin and he professes that we build the Wow! into the product as a strategy.
But Ash Muraya gets real and for the first time I truly understand why I have failed in the past with the startups that I had been involved in. It was the process. We never got out of the building. We always built software in a vaccuum smugly thinking it was the greatest thing since sliced bread. I have used the latter strategy and I can say from sheer experience it does not work.
It all makes sense now. Seems a little obvious now.
This book in itself is lean. It does NOT make the same point over and over again using example after example. Every part of the book is useful. In fact it may be more of a user manual on business than a book. It shows you realistic step by step methods of reducing the time that could be potentially wasted in turning an idea into a product/service. I have already started to use the strategies and it is making a huge difference in my work.
I have been through a process of creating an MVP and testing it. The process has already saved me tons of time and to be honest, much heartache.
Every time I think of a new product or service I always go back to Running Lean to ensure that I do not repeat past mistakes and to use it's methods once again.
Thank you Ash Muraya. It's one of the best books in this genre I have ever read.
- Reviewed in the United States on May 8, 2015Where "Lean Startup" (Eric Ries) is the what and why, "Running Lean" is the how. It doesn't just talk, it shows and teaches, provides explanations, and even simple clear tools.I wish I had this book 20 years ago. I use it for projects on my job, and to build a new entrepreneurial company.
I am starting a new business from scratch while working a full-time job (on call 24/7), so I don't have a lot of "extra" time. After reading and starting to apply "Lean Startup" to my planning, I checked on some of the resources he offered that prominently displayed "Running Lean". You MUST get this book, and apply it along with the vast resources it offers in the book and online! The Lean Canvas is a huge productivity booster. Instead of wasting time on boring, laborious marketing plans, in 20 minutes you can have a clear structure that you can use for each piece of your whole process. Then use it to focus your team on all the aspects of "what to build, who to build it for, why build it, how to fund it, and where to expect revenues to come from".
You decide --- laser focus and optimizing your resources to achieve your BHAG, or wasting time and resources on the wrong things. Get this book, apply it and it's resources, and succeed! (This is for your company/product. For YOU to get even better ,check out "The Entrepreneur Roller Coaster" by Darren Hardy. These two resources will amp up your personal productivity and focus your company's efforts IMMENSELY! I know. I am doing it!)
- Reviewed in the United States on April 12, 2012Part of the LEAN series which started with The Lean Start-up. This is the workbook for the The Lean Start-up and more. Lean development rose out of the AGILE camp and remains a major POV for the technology development sector. My interest comes from experience with companies that start into AGILE but, fail to implement it in their management structure/style. This LEAN series is a good way to start on changing how to manage companies who are innovators. A very few folks are writing about adopting AGILE techniques in sales and marketing , but it will come. A few key bullets for me from this very clear and well written book.
Build only the Minimum Value Product - always testing customer response.
Look for Minimum Marketing Features (what customers value - and you would write up)
Use Kanban charts ( from The Toyota Way ) to organize and constrain workflow
Done = validated with learning from customers
Measure product marketing fit all the time.
On Freemium (he is not a fan) :
Delays learning about what price buyers will pay
Low or no conversion - give away too much
Lengthens validation cycle
Shift focus to wrong metric - signups vs retention
Low signal to noise ration - what is important feedback
Free users are not free - account for free users as a marketing expense
Mailchimp started with a paid version and after much time backed into a free one. Users should easily outgrow a free plan. This is LinkedIn's issue. IMHO. Buy this book and The Lean Startup. Thanks O'Reilly
Top reviews from other countries
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Marco scotolatiReviewed in Italy on April 24, 2023
5.0 out of 5 stars Ottimo libro
L'unico che secondo me approfondisce la parte iniziale di una Startup, molto dettagliato e abbondante di consigli, non ho letto la nuova edizione, ma dicono che sia meglio di questa.
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OniriaReviewed in Mexico on October 22, 2020
5.0 out of 5 stars Excelente para emprendedores
Me lo pidieron para la maestría y para utilizarlo en una clase de emprendimiento. Me encantó la fluidez que le da el autor al contenido y la practicidad de los ejemplos. Nosotros lo tuvimos que aplicar en un proyecto de la maestría, pero también lo apliqué para un proyecto personal y otro profesional. Me encantó.
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Mario AbrantesReviewed in Brazil on May 4, 2018
5.0 out of 5 stars Excelente
Um livro que impressiona pela quantidade de métodos técnicos, uma leitura difícil que exige um bom tempo e uma caneta na mão, para grifar as partes mais importantes, mas tome cuidado para não grifar o livro todo.
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Kindle CustomerReviewed in Germany on May 17, 2019
5.0 out of 5 stars Nützlich aber etwas wirr
Das Buch enthält eine Menge nützlicher Tipps und Fallbeispiele. Ich habe dadurch einige neue Denkweisen beim Entwickeln von Produkten erlernt. Die Lean Canvas wird als Tool vorgestellt und Schritt für Schritt ausgefüllt. Anhand des Produkts des Autors wird in jedem Schritt erläutert, wie sie vorgegangen sind und wie sich dadurch das Produkt verändert hat. Das allein war schon immens hilfreich. Die Reihenfolge/Struktur des Buches erschien mir teilweise wirr - als hätte man im Nachgang hier und da einfach immer mehr Sachen ergänzt. Mir wäre es lieber, wenn alles in eine chronologische Reihenfolge gebracht wird, also "mache X, dann Y, dann Z" statt "mache X, dazu gehört Y, dazu gehört Z, danach B, währenddessen auch D, übrigens C!" Ich habe beim Lesen versucht mir selbst diesen Prozess chronologisch geordnet aufzuschreiben, ähnliches würde ich anderen Lesern auch Raten.
- Julien MarchandReviewed in Australia on August 8, 2020
5.0 out of 5 stars You don't know what you don't know
I thought I knew the Lean Canvas but reading through this book made me realize it was much more powerful than I thought!
Very practical