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Recommendations based on Predictably Irrational: The Hidden Forces That Shape Our Decisionsby Dan Ariely
* statistically, based on millions of data-points provided by fellow humans
Thinking, Fast and Slow
by Daniel Kahneman
An exploration of the two systems of the mind, and how they influence decision-making.
In the highly anticipated Thinking, Fast and Slow , Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and ... (Goodreads)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
by Dan Ariely
Examines how irrational behavior affects our decisions and yields surprising outcomes.
Lẽ phải của phi lý trí không phải là một cuốn sách hàn lâm khô khan chỉ toàn lý thuyết, mà nó được sử dụng dữ liệu từ những thí nghiệm thú vị và độc đáo dẫn đến những kết luận hấp dẫn về cách thức – ... (Goodreads)
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
A guide to launching a startup, exploring the power of entrepreneurship.
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)
The Black Swan: The Impact of the Highly Improbable
by Nassim Nicholas Taleb
A study of the role of randomness in life, and how it can lead to unexpected events.
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear ... (Goodreads)
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
by Ashlee Vance
A revealing look into the life and accomplishments of tech innovator Elon Musk.
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the ... (Goodreads)
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Uncovering the science of habit formation and how to use it to achieve success.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns ... (Goodreads)
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
by Nassim Nicholas Taleb
A critical examination of the impact of randomness/chance in life and financial markets.
Fooled by Randomness, is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
The World Is Flat: A Brief History of the Twenty-first Century
by Thomas L. Friedman
An exploration of the rapid globalization of the world, and the implications of this shift.
When scholars write the history of the world twenty years from now, and they come to the chapter Y2K to March 2004 , what will they say was the most crucial development? The attacks on the World ... (Goodreads)
Rework
by Jason Fried
A guide to starting and running a successful business with unconventional advice and practical tips.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)
Quiet: The Power of Introverts in a World That Can't Stop Talking
by Susan Cain
An exploration of the power of introversion, examining the implications of modern society's emphasis on extroversion.
The book that started the Quiet Revolution, At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike ... (Goodreads)
Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler
A groundbreaking exploration of how subtle influences can shape decisions and improve people's lives.
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions,New York Times bestseller,Named a Best Book of the Year by, ... (Goodreads)
The Selfish Gene
by Richard Dawkins
A study of evolutionary biology, exploring how genes act and how they impact behavior.
Inheriting the mantle of revolutionary biologist from Darwin, Watson, and Crick, Richard Dawkins forced an enormous change in the way we see ourselves and the world with the publication of The ... (Goodreads)
What the Dog Saw and Other Adventures
by Malcolm Gladwell
Collection of essays about the surprising connections between seemingly unrelated topics.
What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What do football players teach us about how to hire teachers? What ... (Goodreads)
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug
A guide to creating intuitive, user-friendly websites.
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and ... (Goodreads)
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink
A thought-provoking analysis of what truly motivates people, challenging traditional notions of rewards and punishments.
The, New York Times, bestseller that gives readers a paradigm-shattering new way to think about motivation Most people believe that the best way to motivate is with rewards like money—the ... (Goodreads)
The 4-Hour Workweek
by Timothy Ferriss
A guide to creating a lifestyle of financial and personal freedom by optimizing work and lifestyle.
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ... (Goodreads)
Switch: How to Change Things When Change Is Hard
by Chip Heath
Exploring ways to make change easier in life and work, using practical strategies.
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors ... (Goodreads)
A Short History of Nearly Everything
by Bill Bryson
A captivating overview of the natural sciences, spanning the history of the universe.
In Bryson's biggest book, he confronts his greatest challenge: to understand—and, if possible, answer—the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory ... (Goodreads)
Guns, Germs, and Steel: The Fates of Human Societies
by Jared Diamond
Tracing the origins of human civilizations through the lens of geography, technology, and biology.
"Diamond has written a book of remarkable scope ... one of the most important and readable works on the human past published in recent years." Winner of the Pulitzer Prize and a national bestseller: ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves
by Dan Ariely
Examines why people lie and how dishonesty affects our lives.
Het wetenschappelijk bewijs liegt er niet om: zelfs de meest eerlijke mensen nemen meerdere keren per dag een loopje met de waarheid. Hóé (on)eerlijk we zijn blijkt verrassend genoeg afhankelijk van ... (Goodreads)
SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
by Steven D. Levitt
An exploration of human behavior and economics, challenging accepted social norms and traditional wisdom.
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and ... (Goodreads)
Business Model Generation
by Alexander Osterwalder
A guide to crafting business models and creating new sources of value.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models Business Model ... (Goodreads)
Who Moved My Cheese?
by Spencer Johnson
A parable about navigating change through the eyes of four characters.
It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for ... (Goodreads)
The God Delusion
by Richard Dawkins
Scientific exploration of the evidence for and against religious belief.
A preeminent scientist - and the world's most prominent atheist - asserts the irrationality of belief in God, and the grievous harm religion has inflicted on society, from the Crusades to 9/11. With ... (Goodreads)
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
A guide to harnessing the power of entrepreneurial thinking to create a thriving small business.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)
Good to Great: Why Some Companies Make the Leap... and Others Don't
by James C. Collins
A guide to building a successful company, examining the practices and values of leading organizations.
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)
Flow: The Psychology of Optimal Experience
by Mihaly Csikszentmihalyi
An exploration of the concept of 'flow' and how it can be used to enhance optimal experience.
Psychologist Mihaly Csikszentmihalyi's investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, ... (Goodreads)
