Recommendations based on Predictably Irrational: The Hidden Forces That Shape Our Decisionsby Dan Ariely

* statistically, based on millions of data-points provided by fellow humans

  1. Thinking, Fast and Slow

    by Daniel Kahneman
    An exploration of the two systems of the mind, and how they influence decision-making.

    In the highly anticipated Thinking, Fast and Slow , Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and ... (Goodreads)

  2. The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

    by Dan Ariely
    Examines how irrational behavior affects our decisions and yields surprising outcomes.

    Lẽ phải của phi lý trí không phải là một cuốn sách hàn lâm khô khan chỉ toàn lý thuyết, mà nó được sử dụng dữ liệu từ những thí nghiệm thú vị và độc đáo dẫn đến những kết luận hấp dẫn về cách thức – ... (Goodreads)

  3. Zero to One: Notes on Startups, or How to Build the Future

    by Peter Thiel
    A guide to launching a startup, exploring the power of entrepreneurship.

    If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)

  4. The Black Swan: The Impact of the Highly Improbable

    by Nassim Nicholas Taleb
    A study of the role of randomness in life, and how it can lead to unexpected events.

    A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear ... (Goodreads)

  5. Homo Deus: A History of Tomorrow

    by Yuval Noah Harari
    An exploration of humanity's future, and the potential paths of our species.

    Yuval Noah Harari, author of the critically-acclaimed, New York Times, bestseller and international phenomenon, Sapiens, returns with an equally original, compelling, and provocative book, turning ... (Goodreads)

  6. Guns, Germs, and Steel: The Fates of Human Societies

    by Jared Diamond
    Tracing the origins of human civilizations through the lens of geography, technology, and biology.

    "Diamond has written a book of remarkable scope ... one of the most important and readable works on the human past published in recent years." Winner of the Pulitzer Prize and a national bestseller: ... (Goodreads)

  7. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

    by Nassim Nicholas Taleb
    A critical examination of the impact of randomness/chance in life and financial markets.

    Fooled by Randomness, is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a ... (Goodreads)

  8. Made to Stick: Why Some Ideas Survive and Others Die

    by Chip Heath
    Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.

    NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)

  9. SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance

    by Steven D. Levitt
    An exploration of human behavior and economics, challenging accepted social norms and traditional wisdom.

    The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and ... (Goodreads)

  10. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

    by Ashlee Vance
    A revealing look into the life and accomplishments of tech innovator Elon Musk.

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the ... (Goodreads)

  11. Nudge: Improving Decisions About Health, Wealth, and Happiness

    by Richard H. Thaler
    A groundbreaking exploration of how subtle influences can shape decisions and improve people's lives.

    From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions,New York Times bestseller,Named a Best Book of the Year by, ... (Goodreads)

  12. Shoe Dog: A Memoir by the Creator of Nike

    by Phil Knight
    The story of one man's dream to start a business and the obstacles he encountered along the way.

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of ... (Goodreads)

  13. Good to Great: Why Some Companies Make the Leap... and Others Don't

    by James C. Collins
    A guide to building a successful company, examining the practices and values of leading organizations.

    To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)

  14. Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think

    by Hans Rosling
    A data-driven book that challenges common misconceptions about the world and presents a more accurate, optimistic view of global progress.

    Factfulness:, The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends— what percentage of the world’s ... (Goodreads)

  15. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    by Eric Ries
    Systematic approach to launching and managing successful businesses in an ever-changing market.

    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)

  16. The Checklist Manifesto: How to Get Things Right

    by Atul Gawande
    A guide to better decision-making, exploring the power of checklists in various fields.

    The, New York Times, bestselling author of, Better, and, Complications, reveals the surprising power of the ordinary checklist We live in a world of great and increasing complexity, where even the ... (Goodreads)

  17. The God Delusion

    by Richard Dawkins
    Scientific exploration of the evidence for and against religious belief.

    A preeminent scientist - and the world's most prominent atheist - asserts the irrationality of belief in God, and the grievous harm religion has inflicted on society, from the Crusades to 9/11. With ... (Goodreads)

  18. Switch: How to Change Things When Change Is Hard

    by Chip Heath
    Exploring ways to make change easier in life and work, using practical strategies.

    Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors ... (Goodreads)

  19. Quiet: The Power of Introverts in a World That Can't Stop Talking

    by Susan Cain
    An exploration of the power of introversion, examining the implications of modern society's emphasis on extroversion.

    The book that started the Quiet Revolution, At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike ... (Goodreads)

  20. A Short History of Nearly Everything

    by Bill Bryson
    A captivating overview of the natural sciences, spanning the history of the universe.

    In Bryson's biggest book, he confronts his greatest challenge: to understand—and, if possible, answer—the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory ... (Goodreads)

  21. The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves

    by Dan Ariely
    Examines why people lie and how dishonesty affects our lives.

    Het wetenschappelijk bewijs liegt er niet om: zelfs de meest eerlijke mensen nemen meerdere keren per dag een loopje met de waarheid. Hóé (on)eerlijk we zijn blijkt verrassend genoeg afhankelijk van ... (Goodreads)

  22. Delivering Happiness: A Path to Profits, Passion, and Purpose

    by Tony Hsieh
    A business leader's journey from success to significance, showing how to build a corporate culture of happiness.

    You want to learn about the path that we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years. You want to learn about the path I took that eventually led me to ... (Goodreads)

  23. Start with Why: How Great Leaders Inspire Everyone to Take Action

    by Simon Sinek
    A guide to inspiring and motivating others to take action through understanding the power of why.

    Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees ... (Goodreads)

  24. Rich Dad, Poor Dad

    by Robert T. Kiyosaki
    A financial literacy guide that explores the power of financial education and investment.

    Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money ... (Goodreads)

  25. Crucial Conversations: Tools for Talking When Stakes Are High

    by Kerry Patterson
    A guide to effectively navigate difficult conversations, build trust, and create mutual understanding.

    Learn how to keep your cool and get the results you want when emotions flare. When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and ... (Goodreads)

  26. What the Dog Saw and Other Adventures

    by Malcolm Gladwell
    Collection of essays about the surprising connections between seemingly unrelated topics.

    What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What do football players teach us about how to hire teachers? What ... (Goodreads)

  27. The World Is Flat: A Brief History of the Twenty-first Century

    by Thomas L. Friedman
    An exploration of the rapid globalization of the world, and the implications of this shift.

    When scholars write the history of the world twenty years from now, and they come to the chapter Y2K to March 2004 , what will they say was the most crucial development? The attacks on the World ... (Goodreads)

  28. A Brief History of Time

    by Stephen Hawking
    Exploring the depths of time and space and the emergence of the universe.

    In the ten years since its publication in 1988, Stephen Hawking's classic work has become a landmark volume in scientific writing, with more than nine million copies in forty languages sold ... (Goodreads)

  29. The Richest Man in Babylon

    by George S. Clason
    A collection of parables about financial wisdom and the power of wealth.

    Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth. The Success Secrets of ... (Goodreads)

  30. Antifragile: Things That Gain from Disorder

    by Nassim Nicholas Taleb
    An exploration of how disorder and chaos can lead to strength and resilience.

    From the bestselling author of The Black Swan and one of the foremost philosophers of our time, Nassim Nicholas Taleb, a book on how some systems actually benefit from disorder. In The Black Swan ... (Goodreads)