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Recommendations based on Nudge: Improving Decisions About Health, Wealth, and Happinessby Richard H. Thaler
* statistically, based on millions of data-points provided by fellow humans
Thinking, Fast and Slow
by Daniel Kahneman
An exploration of the two systems of the mind, and how they influence decision-making.
In the highly anticipated Thinking, Fast and Slow , Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and ... (Goodreads)
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
by Nassim Nicholas Taleb
A critical examination of the impact of randomness/chance in life and financial markets.
Fooled by Randomness, is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a ... (Goodreads)
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
An exploration of why humans make irrational decisions, and how to overcome them.
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't ... (Goodreads)
The Black Swan: The Impact of the Highly Improbable
by Nassim Nicholas Taleb
A study of the role of randomness in life, and how it can lead to unexpected events.
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear ... (Goodreads)
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
by Dan Ariely
Examines how irrational behavior affects our decisions and yields surprising outcomes.
Lẽ phải của phi lý trí không phải là một cuốn sách hàn lâm khô khan chỉ toàn lý thuyết, mà nó được sử dụng dữ liệu từ những thí nghiệm thú vị và độc đáo dẫn đến những kết luận hấp dẫn về cách thức – ... (Goodreads)
The Selfish Gene
by Richard Dawkins
A study of evolutionary biology, exploring how genes act and how they impact behavior.
Inheriting the mantle of revolutionary biologist from Darwin, Watson, and Crick, Richard Dawkins forced an enormous change in the way we see ourselves and the world with the publication of The ... (Goodreads)
Misbehaving: The Making of Behavioral Economics
by Richard H. Thaler
An exploration of the principles of behavioral economics and its implications for society.
Winner of the Nobel Prize in Economics, Get ready to change the way you think about economics., Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central ... (Barnes & Noble)
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
by Malcolm Gladwell
An exploration of unlikely success stories, examining conventional wisdom and biases.
In his #1 bestselling books The Tipping Point , Blink , and Outliers , Malcolm Gladwell has explored the ways we understand and change our world. Now he looks at the complex and surprising ways the ... (Goodreads)
The Signal and the Noise: Why So Many Predictions Fail—But Some Don't
by Nate Silver
An exploration of the art and science of prediction, examining why some predictions succeed while others fail.
Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair's breadth. He solidified his standing as the nation's foremost political ... (Goodreads)
The Undercover Economist
by Tim Harford
A journey through economics, exploring the hidden forces that shape our lives.
An economist's version of The Way Things Work , this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything ... (Goodreads)
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Uncovering the science of habit formation and how to use it to achieve success.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns ... (Goodreads)
The Wisdom of Crowds
by James Surowiecki
Examining the power of collective intelligence to solve problems, make decisions and drive innovation.
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at ... (Goodreads)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink
A thought-provoking analysis of what truly motivates people, challenging traditional notions of rewards and punishments.
The, New York Times, bestseller that gives readers a paradigm-shattering new way to think about motivation Most people believe that the best way to motivate is with rewards like money—the ... (Goodreads)
Why Nations Fail: The Origins of Power, Prosperity, and Poverty
by Daron Acemoğlu
Examination of the economic and political forces that shape the success and failure of nations.
Brilliant and engagingly written, Why Nations Fail, answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health ... (Goodreads)
SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
by Steven D. Levitt
An exploration of human behavior and economics, challenging accepted social norms and traditional wisdom.
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and ... (Goodreads)
The Paradox of Choice: Why More Is Less
by Barry Schwartz
An exploration of how the abundance of choice in modern life can lead to unhappiness and paralysis.
In the spirit of Alvin Tofflers' Future Shock , a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether we're buying a pair of jeans, ... (Goodreads)
Stumbling on Happiness
by Daniel Todd Gilbert
A scientific exploration of why we often fail to predict what will make us happy and how we can find happiness in unexpected ways.
• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? • Why will sighted people pay more to avoid going blind than blind people will pay to ... (Goodreads)
Good to Great: Why Some Companies Make the Leap... and Others Don't
by James C. Collins
A guide to building a successful company, examining the practices and values of leading organizations.
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)
Guns, Germs, and Steel: The Fates of Human Societies
by Jared Diamond
Tracing the origins of human civilizations through the lens of geography, technology, and biology.
"Diamond has written a book of remarkable scope ... one of the most important and readable works on the human past published in recent years." Winner of the Pulitzer Prize and a national bestseller: ... (Goodreads)
The Prince
by Niccolò Machiavelli
A timeless political treatise on the art of acquiring and maintaining power.
Machiavelli needs to be looked at as he really was. Hence: Can Machiavelli, who makes the following observations, be Machiavellian as we understand the disparaging term? 1. So it is that to know the ... (Goodreads)
Superforecasting: The Art and Science of Prediction
by Philip E. Tetlock
An exploration of the science behind prediction and its potential to improve decision making.
Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week’s meals. Unfortunately, people tend to be ... (Goodreads)
The Greatest Show on Earth: The Evidence for Evolution
by Richard Dawkins
An exploration of the evidence and science of evolution, highlighting its importance in understanding the history of life on Earth.
Charles Darwin’s masterpiece, On the Origin of Species , shook society to its core on publication in 1859. Darwin was only too aware of the storm his theory of evolution would provoke but he would ... (Goodreads)
What the Dog Saw and Other Adventures
by Malcolm Gladwell
Collection of essays about the surprising connections between seemingly unrelated topics.
What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What do football players teach us about how to hire teachers? What ... (Goodreads)
Against the Gods: The Remarkable Story of Risk
by Peter L. Bernstein
A history of risk, uncovering the science and mathematics behind decision making.
With the stock market breaking records almost daily, leaving longtime market analysts shaking their heads and revising their forecasts, a study of the concept of risk seems quite timely. Peter ... (Goodreads)
Sway: The Irresistible Pull of Irrational Behavior
by Ori Brafman
A fascinating exploration of the irrational forces that shape our decisions and behavior, and how we can learn to recognize and resist them.
A fascinating journey into the hidden psychological influences that derail our decision-making,, Sway, will change the way you think about the way you think., Why is it so difficult to sell a ... (Goodreads)
Getting Things Done: The Art of Stress-Free Productivity
by David Allen
A guide to improving efficiency and productivity through better organization.
The book, Lifehack, calls ,"The Bible of business and personal productivity.","A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,Fast ... (Barnes & Noble)
Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen
by Christopher McDougall
A thrilling exploration of the Tarahumara tribe and their superhuman running abilities.
Full of incredible characters, amazing athletic achievements, cutting-edge science, and, most of all, pure inspiration, Born to Run is an epic adventure that began with one simple question: Why does ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
The Intelligent Investor
by Benjamin Graham
An in-depth guide to investing, providing strategies to become a successful investor.
More than one million hardcovers sold Now available for the first time in paperback! The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions The greatest ... (Goodreads)
