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Recommendations based on Sway: The Irresistible Pull of Irrational Behaviorby Ori Brafman
* statistically, based on millions of data-points provided by fellow humans
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
An exploration of why humans make irrational decisions, and how to overcome them.
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't ... (Goodreads)
Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler
A groundbreaking exploration of how subtle influences can shape decisions and improve people's lives.
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions,New York Times bestseller,Named a Best Book of the Year by, ... (Goodreads)
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink
A thought-provoking analysis of what truly motivates people, challenging traditional notions of rewards and punishments.
The, New York Times, bestseller that gives readers a paradigm-shattering new way to think about motivation Most people believe that the best way to motivate is with rewards like money—the ... (Goodreads)
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Uncovering the science of habit formation and how to use it to achieve success.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns ... (Goodreads)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
The Paradox of Choice: Why More Is Less
by Barry Schwartz
An exploration of how the abundance of choice in modern life can lead to unhappiness and paralysis.
In the spirit of Alvin Tofflers' Future Shock , a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether we're buying a pair of jeans, ... (Goodreads)
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
by Ashlee Vance
A revealing look into the life and accomplishments of tech innovator Elon Musk.
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the ... (Goodreads)
The Selfish Gene
by Richard Dawkins
A study of evolutionary biology, exploring how genes act and how they impact behavior.
Inheriting the mantle of revolutionary biologist from Darwin, Watson, and Crick, Richard Dawkins forced an enormous change in the way we see ourselves and the world with the publication of The ... (Goodreads)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
The Dip: A Little Book That Teaches You When to Quit
by Seth Godin
A guide to help readers identify when to quit and when to persevere in their pursuits, in order to achieve success.
A, New York Times,, USA Today, and, Wall Street Journal, bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best ... (Barnes & Noble)
Tribes: We Need You to Lead Us
by Seth Godin
A practical guide to successful leadership, emphasizing the importance of connection with others.
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, ... (Goodreads)
Bonk: The Curious Coupling of Science and Sex
by Mary Roach
A humorous exploration of the science and research behind sex and human sexuality.
In Bonk, the best-selling author of Stiff turns her outrageous curiosity and insight on the most alluring scientific subject of all: sex. Can a person think herself to orgasm? Why doesn't Viagra help ... (Goodreads)
When Genius Failed: The Rise and Fall of Long-Term Capital Management
by Roger Lowenstein
The story of the hedge fund that almost brought down the financial system in 1998, and the hubris and greed that led to its downfall.
With a new Afterword addressing today’s financial crisis A BUSINESS WEEK BEST BOOK OF THE YEAR In this business classic—now with a new Afterword in which the author draws parallels to the recent ... (Goodreads)
The Signal and the Noise: Why So Many Predictions Fail—But Some Don't
by Nate Silver
An exploration of the art and science of prediction, examining why some predictions succeed while others fail.
Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair's breadth. He solidified his standing as the nation's foremost political ... (Goodreads)
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
by Nassim Nicholas Taleb
A critical examination of the impact of randomness/chance in life and financial markets.
Fooled by Randomness, is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a ... (Goodreads)
The Goal: A Process of Ongoing Improvement
by Eliyahu M. Goldratt
A business novel that follows a manufacturing plant's attempts to optimize production.
Written in a fast-paced thriller style,, The Goal, is the gripping novel which is transforming management thinking throughout the Western world. Alex Rogo is a harried plant manager working ever more ... (Goodreads)
SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
by Steven D. Levitt
An exploration of human behavior and economics, challenging accepted social norms and traditional wisdom.
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
A guide to inspiring and motivating others to take action through understanding the power of why.
Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
George Washington's Secret Six: The Spy Ring That Saved the American Revolution
by Brian Kilmeade
The incredible story of the undercover espionage mission that helped secure the American Revolution.
As a Long Islander endlessly fascinated by events that happened in a place I call home, I hope with this book to give the secret six the credit they did not get in life. The Culper spies represent ... (Goodreads)
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
by Malcolm Gladwell
An exploration of unlikely success stories, examining conventional wisdom and biases.
In his #1 bestselling books The Tipping Point , Blink , and Outliers , Malcolm Gladwell has explored the ways we understand and change our world. Now he looks at the complex and surprising ways the ... (Goodreads)
Lords of Finance: The Bankers Who Broke the World
by Liaquat Ahamed
An exploration of the economic decisions of four central bankers that changed the course of history.
The book discusses the personal histories of the four heads of the Central Banks of the United States, Great Britain, France, and Germany, and their efforts to steer the world economy from the period ... (Wikipedia)
The 4-Hour Workweek
by Timothy Ferriss
A guide to creating a lifestyle of financial and personal freedom by optimizing work and lifestyle.
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ... (Goodreads)
MONEY Master the Game: 7 Simple Steps to Financial Freedom
by Anthony Robbins
A step-by-step guide to financial freedom, outlining proven strategies to help achieve financial goals.
Tony Robbins has coached and inspired more than 50 million people from over 100 countries. More than 4 million people have attended his live events. Oprah Winfrey calls him super-human. Now for the ... (Goodreads)
Good to Great: Why Some Companies Make the Leap... and Others Don't
by James C. Collins
A guide to building a successful company, examining the practices and values of leading organizations.
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)
The Five Dysfunctions of a Team: A Leadership Fable
by Patrick Lencioni
An exploration of the dynamics of team-building, and how to overcome five common pitfalls.
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and ... (Goodreads)
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
by Dan Ariely
Examines how irrational behavior affects our decisions and yields surprising outcomes.
Lẽ phải của phi lý trí không phải là một cuốn sách hàn lâm khô khan chỉ toàn lý thuyết, mà nó được sử dụng dữ liệu từ những thí nghiệm thú vị và độc đáo dẫn đến những kết luận hấp dẫn về cách thức – ... (Goodreads)
The Wisdom of Crowds
by James Surowiecki
Examining the power of collective intelligence to solve problems, make decisions and drive innovation.
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at ... (Goodreads)
Scrum: The Art of Doing Twice the Work in Half the Time
by Jeff Sutherland
Strategies for boosting productivity and efficiency in the workplace.
In the future, historians may look back on human progress and draw a sharp line designating “before Scrum” and “after Scrum.” Scrum is that ground-breaking. It already drives most of the world’s top ... (Goodreads)
