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Recommendations based on The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Companyby Steve Blank
* statistically, based on millions of data-points provided by fellow humans
Business Model Generation
by Alexander Osterwalder
A guide to crafting business models and creating new sources of value.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models Business Model ... (Goodreads)
The Four Steps to the Epiphany: Successful Strategies for Startups That Win
by Steve Blank
A guide for startups to achieve success by understanding customer needs, developing a customer-centric approach, and iterating through customer feedback.
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh
A business leader's journey from success to significance, showing how to build a corporate culture of happiness.
You want to learn about the path that we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years. You want to learn about the path I took that eventually led me to ... (Goodreads)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
by Clayton M. Christensen
Examines disruptive innovation and how to manage it in a business setting.
Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership – or worse, disappear completely. And he not only proves what he ... (Goodreads)
Rework
by Jason Fried
A guide to starting and running a successful business with unconventional advice and practical tips.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
A guide to launching a startup, exploring the power of entrepreneurship.
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim
A guide to creating unique and profitable business strategies by surpassing competition.
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for ... (Goodreads)
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi
Guide to building successful relationships through networking, collaboration, and mentorship.
Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Hooked: How to Build Habit-Forming Products
by Nir Eyal
A guide to creating products that form habits, using psychology and technology to keep users coming back.
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? ... (Goodreads)
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
by Ashlee Vance
A revealing look into the life and accomplishments of tech innovator Elon Musk.
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the ... (Goodreads)
Running Lean: Iterate from Plan A to a Plan That Works
by Ash Maurya
A practical guide to building a successful startup by testing and iterating ideas to find a sustainable business model.
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because ... (Goodreads)
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
by Ben Horowitz
A practical guide to navigating the challenges of building and leading a successful business, with insights from a seasoned entrepreneur.
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for ... (Barnes & Noble)
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug
A guide to creating intuitive, user-friendly websites.
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and ... (Goodreads)
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
by Gary Keller
A guide to unlocking potential by focusing on a single goal and eliminating distractions.
The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity. ... (Goodreads)
Built to Last: Successful Habits of Visionary Companies
by James C. Collins
Analysis of successful companies and their long-term strategies, identifying key habits and practices that lead to enduring success.
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. ... (Goodreads)
Capital in the Twenty-First Century
by Thomas Piketty
An economic analysis of wealth and inequality in the modern era.
What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic ... (Goodreads)
Creative Confidence: Unleashing the Creative Potential Within Us All
by Tom Kelley
A guide to unlocking creativity and innovation in all aspects of life, using practical exercises and inspiring stories.
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselli,ng, The Art of Innovation,, have written a powerful and compelling ... (Goodreads)
Inspired: How to Create Tech Products Customers Love
by Marty Cagan
A guide to creating successful tech products by focusing on customer needs and effective team collaboration.
The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of ... (Goodreads)
Social Intelligence: The New Science of Human Relationships
by Daniel Goleman
Understanding the importance of social intelligence in our daily lives and how it shapes our relationships with others.
Emotional Intelligence was an international phenomenon, appearing on the New York Times bestseller list for over a year and selling more than five million copies worldwide. Now, once again, Daniel ... (Goodreads)
Cosmos
by Carl Sagan
Voyage through the vastness of space, unlocking the mysteries of the universe.
Cosmos has 13 heavily illustrated chapters, corresponding to the 13 episodes of the Cosmos television series. In the book, Sagan explores 15 billion years of cosmic evolution and the development of ... (Goodreads)
Execution: The Discipline of Getting Things Done
by Larry Bossidy
A guide to effective execution of business strategies, emphasizing on leadership, people, and processes.
"Execution, may very well be the best business book of the year, and one of the most useful to have come around in a long time. This smart and pithy book focuses on a simple though vexing challenge: ... (Goodreads)
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries
A guide to using marketing strategies to stand out in today's competitive marketplace.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
Founders at Work: Stories of Startups' Early Days
by Jessica Livingston
Collection of stories from some of the greatest entrepreneurs, sharing their journey and experiences as founders.
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are ... (Goodreads)
Decisive: How to Make Better Choices in Life and Work
by Chip Heath
Strategies to make effective decisions and tackle difficult life choices.
The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions – in our lives, careers, families and organizations., In Decisive , Chip Heath and ... (Goodreads)
Presentation Zen: Simple Ideas on Presentation Design and Delivery
by Garr Reynolds
Guide to creating effective and engaging presentations through engaging visuals and storytelling.
Garr Reynolds, author of the best-selling book on presentation design and delivery, is back with this newly revised edition of this classic book, Presentation Zen . Showing us there is a better way ... (Barnes & Noble)
Contagious: Why Things Catch On
by Jonah Berger
Exploring the science behind why some products and ideas become popular.
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? ... (Goodreads)
Dragons of Eden: Speculations on the Evolution of Human Intelligence
by Carl Sagan
An exploration of the evolution of human intelligence and its implications for civilization.
Com os DRAGÕES DO ÉDEN, Prémio Pulitzer, para muitos a mais bela obra do autor, os leitores de "Ciência Aberta" irão participar numa grande aventura... Num Éden perdido onde os dragões reinavam ... (Goodreads)
