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Recommendations based on Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Businessby Jay Conrad Levinson
* statistically, based on millions of data-points provided by fellow humans
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
A guide to standing out and becoming remarkable in the modern business world.
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
Getting Things Done: The Art of Stress-Free Productivity
by David Allen
A guide to improving efficiency and productivity through better organization.
The book, Lifehack, calls ,"The Bible of business and personal productivity.","A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,Fast ... (Barnes & Noble)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries
A guide for marketing success, leveraging timeless principles and strategies.
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of, Positioning,—note, you can build ... (Barnes & Noble)
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
by Thomas J. Stanley
Revealing the secrets of the wealthy, and how anyone can achieve financial success.
The incredible national bestseller that is changing people's lives – and increasing their net worth!, CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?,, Who are the rich in this country?, What do they do? ... (Goodreads)
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
A guide to harnessing the power of entrepreneurial thinking to create a thriving small business.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)
Good to Great: Why Some Companies Make the Leap... and Others Don't
by James C. Collins
A guide to building a successful company, examining the practices and values of leading organizations.
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim
A guide to creating unique and profitable business strategies by surpassing competition.
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for ... (Goodreads)
The One Minute Manager
by Kenneth H. Blanchard
A practical guide to improving productivity and motivation through effective management.
For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager 's techniques, thus increasing their productivity, job ... (Goodreads)
Who Moved My Cheese?
by Spencer Johnson
A parable about navigating change through the eyes of four characters.
It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for ... (Goodreads)
Rich Dad, Poor Dad
by Robert T. Kiyosaki
A financial literacy guide that explores the power of financial education and investment.
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money ... (Goodreads)
Think and Grow Rich
by Napoleon Hill
A step-by-step guide to personal success and wealth creation.
This is the original 1937 version of Napoleon Hill's Classic Book: Think and Grow Rich . To the greatest extent possible, the text and formatting have been kept exactly the same as in the original ... (Goodreads)
Competitive Strategy: Techniques for Analyzing Industries and Competitors
by Michael E. Porter
A guide to analyzing industries and competitors to develop effective business strategies and gain a competitive advantage.
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy ... (Barnes & Noble)
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries
A guide to using marketing strategies to stand out in today's competitive marketplace.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
Goals!: How to Get Everything You Want Faster Than You Ever Thought Possible
by Brian Tracy
Strategies for setting and achieving goals, to help you reach your highest potential.
Based on more than 20 years of experience and 40 years of research, this book presents a practical, proven strategy for creating and meeting goals that has been used by more than 1 million people to ... (Goodreads)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
The Art of War
by Sun Tzu
Ancient Chinese military treatise outlining strategies for success in battle.
Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on ... (Goodreads)
Financial Peace Revisited
by Dave Ramsey
A guide to achieving financial freedom and eliminating debt.
Dave Ramsey knows what it's like to have it all. By age twenty-six, he had established a four-million-dollar real estate portfolio, only to lose it by age thirty. He has since rebuilt his financial ... (Goodreads)
Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh
A business leader's journey from success to significance, showing how to build a corporate culture of happiness.
You want to learn about the path that we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years. You want to learn about the path I took that eventually led me to ... (Goodreads)
Unlimited Power: The New Science Of Personal Achievement
by Anthony Robbins
Step-by-step guide to creating a life of success and fulfillment through mastery of one's own mind.
Anthony Robbins fornisce in questo libro un insieme di strumenti pratici tali da rendere l'individuo capace di iniziative concrete nonostante eventuali paure; e la capacità di fare tutto ciò che ... (Goodreads)
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time
by Brian Tracy
Practical strategies for tackling procrastination and improving time management skills.
The legendary, Eat That Frog!, (more than 450,000 copies sold and translated into 23 languages) provides the 21 most effective methods for conquering procrastination and accomplishing more. This new ... (Goodreads)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
The Dip: A Little Book That Teaches You When to Quit
by Seth Godin
A guide to help readers identify when to quit and when to persevere in their pursuits, in order to achieve success.
A, New York Times,, USA Today, and, Wall Street Journal, bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best ... (Barnes & Noble)
What Would Google Do?
by Jeff Jarvis
An analysis of how Google's business model and philosophy can be applied to various industries and businesses.
“Eye-opening, thought-provoking, and enlightening.” — USA Today “An indispensable guide to the business logic of the networked era.” —Clay Shirky, author of Here Comes Everybody “A stimulating ... (Goodreads)
The Richest Man in Babylon
by George S. Clason
A collection of parables about financial wisdom and the power of wealth.
Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth. The Success Secrets of ... (Goodreads)
Built to Last: Successful Habits of Visionary Companies
by James C. Collins
Analysis of successful companies and their long-term strategies, identifying key habits and practices that lead to enduring success.
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. ... (Goodreads)
Onward: How Starbucks Fought for Its Life without Losing Its Soul
by Howard Schultz
The story of how Starbucks overcame financial struggles while staying true to its values and mission.
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became ... (Goodreads)
Poke the Box
by Seth Godin
Encourages readers to take initiative, start something new, and embrace the uncertainty of the creative process.
Poke the Box is a manifesto about producing something that’s scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you’ve ... (Goodreads)
The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life
by Timothy Ferriss
A guide to mastering cooking and learning any skill quickly, using unconventional methods and principles.
WHAT IF YOU COULD BECOME WORLD-CLASS IN ANYTHING IN 6 MONTHS OR LESS? The 4-Hour Chef isn’t just a cookbook. It’s a choose-your-own-adventure guide to the world of rapid learning. #1 New York Times ... (Goodreads)
Quiet: The Power of Introverts in a World That Can't Stop Talking
by Susan Cain
An exploration of the power of introversion, examining the implications of modern society's emphasis on extroversion.
The book that started the Quiet Revolution, At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike ... (Goodreads)
Strengths Finder 2.0
by Tom Rath
Discover your top five strengths and learn how to leverage them for personal and professional success.
Do You Do What You Do Best Every Day? Chances are, you don't. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover ... (Goodreads)
