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Recommendations based on The Design of Everyday Thingsby Donald A. Norman
* statistically, based on millions of data-points provided by fellow humans
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug
A guide to creating intuitive, user-friendly websites.
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and ... (Goodreads)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
Getting Things Done: The Art of Stress-Free Productivity
by David Allen
A guide to improving efficiency and productivity through better organization.
The book, Lifehack, calls ,"The Bible of business and personal productivity.","A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,Fast ... (Barnes & Noble)
Thinking, Fast and Slow
by Daniel Kahneman
An exploration of the two systems of the mind, and how they influence decision-making.
In the highly anticipated Thinking, Fast and Slow , Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and ... (Goodreads)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
A guide to launching a startup, exploring the power of entrepreneurship.
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
Flow: The Psychology of Optimal Experience
by Mihaly Csikszentmihalyi
An exploration of the concept of 'flow' and how it can be used to enhance optimal experience.
Psychologist Mihaly Csikszentmihalyi's investigations of "optimal experience" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, ... (Goodreads)
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
by Clayton M. Christensen
Examines disruptive innovation and how to manage it in a business setting.
Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership – or worse, disappear completely. And he not only proves what he ... (Goodreads)
The Pragmatic Programmer: From Journeyman to Master
by Andy Hunt
A guide to mastering the craft of programming, using practical techniques and approaches.
Straight from the programming trenches,, The Pragmatic Programmer, cuts through the increasing specialization and technicalities of modern software development to examine the core process–taking a ... (Goodreads)
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
An exploration of why humans make irrational decisions, and how to overcome them.
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't ... (Goodreads)
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
by Ben Horowitz
A practical guide to navigating the challenges of building and leading a successful business, with insights from a seasoned entrepreneur.
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for ... (Barnes & Noble)
The Elements of Style
by William Strunk Jr.
A practical guide to written English, providing guidance on grammar and style.
This style manual offers practical advice on improving writing skills. Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by ... (Goodreads)
Rework
by Jason Fried
A guide to starting and running a successful business with unconventional advice and practical tips.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)
Understanding Comics: The Invisible Art
by Scott McCloud
Exploration of the visual language of comics and its role in storytelling.
Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the ... (Goodreads)
The Five Dysfunctions of a Team: A Leadership Fable
by Patrick Lencioni
An exploration of the dynamics of team-building, and how to overcome five common pitfalls.
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and ... (Goodreads)
The Intelligent Investor
by Benjamin Graham
An in-depth guide to investing, providing strategies to become a successful investor.
More than one million hardcovers sold Now available for the first time in paperback! The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions The greatest ... (Goodreads)
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
A comprehensive guide to successfully launching a business or venture.
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the ... (Goodreads)
Gödel, Escher, Bach: An Eternal Golden Braid
by Douglas R. Hofstadter
A complex exploration of logic, mathematics and art, exploring their relationships and interconnections.
Douglas Hofstadter's book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity ... (Goodreads)
The Cuckoo's Egg: Tracking a Spy Through the Maze of Computer Espionage
by Clifford Stoll
A true story of a computer expert's pursuit of a hacker who broke into his system, leading to a global espionage investigation.
Before the Internet became widely known as a global tool for terrorists, one perceptive U., S. citizen recognized its ominous potential. Armed with clear evidence of computer espionage, he began a ... (Goodreads)
A Mind for Numbers: How to Excel at Math and Science
by Barbara Oakley
A guide to help readers overcome math anxiety and improve their learning abilities in math and science.
Whether you are a student struggling to fulfill a math or science requirement, or you are embarking on a career change that requires a higher level of math competency, A Mind for Numbers offers the ... (Goodreads)
Hooked: How to Build Habit-Forming Products
by Nir Eyal
A guide to creating products that form habits, using psychology and technology to keep users coming back.
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? ... (Goodreads)
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi
Guide to building successful relationships through networking, collaboration, and mentorship.
Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, ... (Goodreads)
Benjamin Franklin: An American Life
by Walter Isaacson
Biography of the influential founding father, exploring his life and legacy.
Benjamin Franklin is the Founding Father who winks at us. An ambitious urban entrepreneur who rose up the social ladder, from leather-aproned shopkeeper to dining with kings, he seems made of flesh ... (Goodreads)
The Singularity is Near: When Humans Transcend Biology
by Ray Kurzweil
A futurist's prediction of a technological singularity where humans merge with machines, leading to a new era of evolution.
For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines , he argued ... (Goodreads)
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
by Ed Catmull
An exploration of the principles and strategies that drive success in the creative process.
“What does it mean to manage well?” From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to ... (Goodreads)
High Output Management
by Andrew S. Grove
An essential guide to managing people and processes to achieve maximum productivity.
In this legendary business book and Silicon Valley staple, the former chairman and CEO of Intel shares his perspective on how to build and run a company. A practical handbook for navigating real-life ... (Barnes & Noble)
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
by Jake Knapp
A step-by-step guide to quickly and efficiently problem-solve and test new ideas.
NEW YORK TIMES, BESTSELLER, WALL STREET JOURNAL, BESTSELLER “,Sprint, offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five ... (Barnes & Noble)
The Personal MBA: Master the Art of Business
by Josh Kaufman
A comprehensive guide to business principles and practices, providing practical insights and tools for success in the business world.
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated ... (Goodreads)
Founders at Work: Stories of Startups' Early Days
by Jessica Livingston
Collection of stories from some of the greatest entrepreneurs, sharing their journey and experiences as founders.
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are ... (Goodreads)
