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Recommendations based on Buyology: Truth and Lies About Why We Buy and the New Science of Desireby Martin Lindstrom
* statistically, based on millions of data-points provided by fellow humans
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
A guide to standing out and becoming remarkable in the modern business world.
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
Rich Dad, Poor Dad
by Robert T. Kiyosaki
A financial literacy guide that explores the power of financial education and investment.
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money ... (Goodreads)
The Leader Who Had No Title: A Modern Fable on Real Success in Business and in Life
by Robin S. Sharma
A parable about a man who discovers the secrets to success and leadership, even without a formal title.
For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership ... (Goodreads)
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Uncovering the science of habit formation and how to use it to achieve success.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns ... (Goodreads)
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
Exploring why certain ideas are remembered and others are forgotten, focusing on practical ways to make ideas ‘stick’.
NEW YORK TIMES, BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances–essential reading in the "fake news" era. Mark Twain once ... (Goodreads)
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
An exploration of why humans make irrational decisions, and how to overcome them.
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
Thinking, Fast and Slow
by Daniel Kahneman
An exploration of the two systems of the mind, and how they influence decision-making.
In the highly anticipated Thinking, Fast and Slow , Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and ... (Goodreads)
Winning
by Jack Welch
A guide to business success, revealing strategies to gain a competitive edge.
A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, ... (Goodreads)
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
by Malcolm Gladwell
An exploration of unlikely success stories, examining conventional wisdom and biases.
In his #1 bestselling books The Tipping Point , Blink , and Outliers , Malcolm Gladwell has explored the ways we understand and change our world. Now he looks at the complex and surprising ways the ... (Goodreads)
The 4-Hour Workweek
by Timothy Ferriss
A guide to creating a lifestyle of financial and personal freedom by optimizing work and lifestyle.
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ... (Goodreads)
Good to Great: Why Some Companies Make the Leap... and Others Don't
by James C. Collins
A guide to building a successful company, examining the practices and values of leading organizations.
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)
A Whole New Mind: Why Right-Brainers Will Rule the Future
by Daniel H. Pink
Exploring the rise of right-brain thinking and how creativity and emotion are shaping our world.
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line ... (Goodreads)
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim
A guide to creating unique and profitable business strategies by surpassing competition.
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for ... (Goodreads)
The Black Swan: The Impact of the Highly Improbable
by Nassim Nicholas Taleb
A study of the role of randomness in life, and how it can lead to unexpected events.
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear ... (Goodreads)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
A guide for high-tech companies to successfully market and sell their products to mainstream customers.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ... (Goodreads)
Think and Grow Rich
by Napoleon Hill
A step-by-step guide to personal success and wealth creation.
This is the original 1937 version of Napoleon Hill's Classic Book: Think and Grow Rich . To the greatest extent possible, the text and formatting have been kept exactly the same as in the original ... (Goodreads)
Tribes: We Need You to Lead Us
by Seth Godin
A practical guide to successful leadership, emphasizing the importance of connection with others.
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, ... (Goodreads)
Switch: How to Change Things When Change Is Hard
by Chip Heath
Exploring ways to make change easier in life and work, using practical strategies.
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors ... (Goodreads)
The World Is Flat: A Brief History of the Twenty-first Century
by Thomas L. Friedman
An exploration of the rapid globalization of the world, and the implications of this shift.
When scholars write the history of the world twenty years from now, and they come to the chapter Y2K to March 2004 , what will they say was the most crucial development? The attacks on the World ... (Goodreads)
Getting Things Done: The Art of Stress-Free Productivity
by David Allen
A guide to improving efficiency and productivity through better organization.
The book, Lifehack, calls ,"The Bible of business and personal productivity.","A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,Fast ... (Barnes & Noble)
Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen
by Christopher McDougall
A thrilling exploration of the Tarahumara tribe and their superhuman running abilities.
Full of incredible characters, amazing athletic achievements, cutting-edge science, and, most of all, pure inspiration, Born to Run is an epic adventure that began with one simple question: Why does ... (Goodreads)
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
by Gary Keller
A guide to unlocking potential by focusing on a single goal and eliminating distractions.
The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity. ... (Goodreads)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
The Magic of Thinking Big
by David J. Schwartz
A guide to achieving success by shifting one's attitude and outlook on life.
The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and ... (Goodreads)
Don't Sweat the Small Stuff ... and It's All Small Stuff: Simple Ways to Keep the Little Things From Taking Over Your Life
by Richard Carlson
A guide to help readers stop worrying about small things and focus on what really matters in life.
Don't Sweat the Small Stuff... and it's all small stuff is a book that shows you how to keep from letting the little things in life drive you crazy. In thoughtful and insightful language, author ... (Goodreads)
What the Dog Saw and Other Adventures
by Malcolm Gladwell
Collection of essays about the surprising connections between seemingly unrelated topics.
What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What do football players teach us about how to hire teachers? What ... (Goodreads)
Never Split the Difference: Negotiating As If Your Life Depended On It
by Chris Voss
A former FBI hostage negotiator shares his tactics and strategies for successful negotiations in both personal and professional settings.
A former FBI hostage negotiator offers a new, field-tested approach to negotiating – effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined ... (Goodreads)
As a Man Thinketh
by James Allen
A philosophical work about the power of thought and its potential for unlocking one's inner greatness.
James Allen was an inspired spiritual mind; whose work was so highly applicable that many consider him the father of the self-help book genre. As an orphan, Allen had a difficult life and learned to ... (Barnes & Noble)
SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
by Steven D. Levitt
An exploration of human behavior and economics, challenging accepted social norms and traditional wisdom.
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and ... (Goodreads)
