Recommendations based on Yes!: 50 Scientifically Proven Ways to Be Persuasiveby Noah J. Goldstein

* statistically, based on millions of data-points provided by fellow humans

  1. Influence: The Psychology of Persuasion

    by Robert B. Cialdini
    An analysis of the psychology of persuasion and how to use it to influence people.

    Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)

  2. The 4-Hour Workweek

    by Timothy Ferriss
    A guide to creating a lifestyle of financial and personal freedom by optimizing work and lifestyle.

    What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ... (Goodreads)

  3. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

    by Michael E. Gerber
    A guide to harnessing the power of entrepreneurial thinking to create a thriving small business.

    E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work ... (Goodreads)

  4. Rework

    by Jason Fried
    A guide to starting and running a successful business with unconventional advice and practical tips.

    Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)

  5. Predictably Irrational: The Hidden Forces That Shape Our Decisions

    by Dan Ariely
    An exploration of why humans make irrational decisions, and how to overcome them.

    Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't ... (Goodreads)

  6. How I Raised Myself From Failure to Success in Selling

    by Frank Bettger
    A businessman's story of his journey from failure to success in sales.

    A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, ... (Barnes & Noble)

  7. Good to Great: Why Some Companies Make the Leap... and Others Don't

    by James C. Collins
    A guide to building a successful company, examining the practices and values of leading organizations.

    To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in ... (Goodreads)

  8. The One Minute Manager

    by Kenneth H. Blanchard
    A practical guide to improving productivity and motivation through effective management.

    For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager 's techniques, thus increasing their productivity, job ... (Goodreads)

  9. Rich Dad, Poor Dad

    by Robert T. Kiyosaki
    A financial literacy guide that explores the power of financial education and investment.

    Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money ... (Goodreads)

  10. Think and Grow Rich

    by Napoleon Hill
    A step-by-step guide to personal success and wealth creation.

    This is the original 1937 version of Napoleon Hill's Classic Book: Think and Grow Rich . To the greatest extent possible, the text and formatting have been kept exactly the same as in the original ... (Goodreads)

  11. The Art of War

    by Sun Tzu
    Ancient Chinese military treatise outlining strategies for success in battle.

    Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on ... (Goodreads)

  12. Nothing to Envy: Ordinary Lives in North Korea

    by Barbara Demick
    Exploration of the lives of North Koreans during the famine and repression of the 1990s.

    Nothing to Envy follows the lives of six North Koreans over fifteen years—a chaotic period that saw the death of Kim Il-sung, the unchallenged rise to power of his son Kim Jong-il, and the ... (Goodreads)

  13. Influencer: The Power to Change Anything

    by Kerry Patterson
    A guide to becoming an influencer, with practical advice on how to change behavior and make a difference in the world.

    "From the New York Times bestselling authors of Crucial Conversations . . . Whether your goal is to change minds, change markets, or change the world-anything is possible for an influencer.Everyone ... (Barnes & Noble)

  14. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

    by Ashlee Vance
    A revealing look into the life and accomplishments of tech innovator Elon Musk.

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the ... (Goodreads)

  15. Goals!: How to Get Everything You Want Faster Than You Ever Thought Possible

    by Brian Tracy
    Strategies for setting and achieving goals, to help you reach your highest potential.

    Based on more than 20 years of experience and 40 years of research, this book presents a practical, proven strategy for creating and meeting goals that has been used by more than 1 million people to ... (Goodreads)

  16. The 80/20 Principle: The Secret to Achieving More with Less

    by Richard Koch
    Achieve more with less effort by focusing on the 20% of activities that yield 80% of results.

    How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle–the well-known, unpublicized secret that 80 percent of all our results in business and ... (Goodreads)

  17. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

    by John Medina
    A comprehensive look at the science of brain development, exploring how to maximize its potential.

    Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity ... (Goodreads)

  18. Thinking in Systems: A Primer

    by Donella H. Meadows
    An exploration of how systems work, how they are managed and how they can be improved.

    Meadows’ Thinking in Systems , is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana ... (Goodreads)

  19. The God Delusion

    by Richard Dawkins
    Scientific exploration of the evidence for and against religious belief.

    A preeminent scientist - and the world's most prominent atheist - asserts the irrationality of belief in God, and the grievous harm religion has inflicted on society, from the Crusades to 9/11. With ... (Goodreads)

  20. The Snowball: Warren Buffett and the Business of Life

    by Alice Schroeder
    An in-depth biography of Warren Buffett, exploring his career, investments, and life.

    Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one ... (Goodreads)

  21. Superforecasting: The Art and Science of Prediction

    by Philip E. Tetlock
    An exploration of the science behind prediction and its potential to improve decision making.

    Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week’s meals. Unfortunately, people tend to be ... (Goodreads)

  22. The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman

    by Timothy Ferriss
    A comprehensive guide to unlocking peak physical and mental performance through science and discipline.

    Thinner, bigger, faster, stronger... which 150 pages will you read?, Is it possible to:, Reach your genetic potential in 6 months?, Sleep 2 hours per day and perform better than on 8 hours?, Lose ... (Goodreads)

  23. The Power of Habit: Why We Do What We Do in Life and Business

    by Charles Duhigg
    Uncovering the science of habit formation and how to use it to achieve success.

    A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns ... (Goodreads)

  24. Getting Things Done: The Art of Stress-Free Productivity

    by David Allen
    A guide to improving efficiency and productivity through better organization.

    The book, Lifehack, calls ,"The Bible of business and personal productivity.","A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'",—,Fast ... (Barnes & Noble)

  25. Food Rules: An Eater's Manual

    by Michael Pollan
    A guide to mindful eating, exploring the connection between health, environment and culture.

    A DEFINITIVE COMPENDIUM OF FOOD WISDOM Eating doesn't have to be so complicated. In this age of ever-more elaborate diets and conflicting health advice, Food Rules brings a welcome simplicity to our ... (Goodreads)

  26. I Will Teach You to Be Rich: No Guilt. No Excuses. No BS. Just a 6-Week Program That Works

    by Ramit Sethi
    A step-by-step guide to achieving financial freedom through an actionable plan.

    The groundbreaking, NEW YORK TIMES, and, WALL STREET JOURNAL, BESTSELLER that taught a generation how to earn more, save more, and live a rich life—now in a revised 2nd edition. Buy as many lattes as ... (Barnes & Noble)

  27. Delivering Happiness: A Path to Profits, Passion, and Purpose

    by Tony Hsieh
    A business leader's journey from success to significance, showing how to build a corporate culture of happiness.

    You want to learn about the path that we took at Zappos to get to over $1 billion in gross merchandise sales in less than ten years. You want to learn about the path I took that eventually led me to ... (Goodreads)

  28. The Science of Getting Rich

    by Wallace D. Wattles
    A manual on how to use the power of thought to manifest wealth and abundance.

    As featured in the bestselling book, The Secret, here is the landmark guide to wealth creation republished with the classic essay “How to Get What You Want.” Wallace D. Wattles spent a lifetime ... (Goodreads)

  29. Unlimited Power: The New Science Of Personal Achievement

    by Anthony Robbins
    Step-by-step guide to creating a life of success and fulfillment through mastery of one's own mind.

    Anthony Robbins fornisce in questo libro un insieme di strumenti pratici tali da rendere l'individuo capace di iniziative concrete nonostante eventuali paure; e la capacità di fare tutto ciò che ... (Goodreads)

  30. On the Shortness of Life

    by Seneca
    Philosophical reflections on the importance of living life to its fullest potential.

    The Stoic writings of the philosopher Seneca offer powerful insights into the art of living, the importance of reason and morality, and continue to provide profound guidance to many through their ... (Goodreads)