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Recommendations based on What Would Google Do?by Jeff Jarvis
* statistically, based on millions of data-points provided by fellow humans
Free: The Future of a Radical Price
by Chris Anderson
Examination of the power of free products and services in the modern economy.
Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time
by David A. Vise
The story of how two Stanford students created a search engine that changed the world and became one of the most successful companies in history.
Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would ... (Goodreads)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
by Richard Branson
Autobiography of Richard Branson, detailing his entrepreneurial journey from starting a student magazine to building a global business empire.
"Oh, screw it, let's do it." That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin ... (Goodreads)
Tribes: We Need You to Lead Us
by Seth Godin
A practical guide to successful leadership, emphasizing the importance of connection with others.
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, ... (Goodreads)
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
A guide to standing out and becoming remarkable in the modern business world.
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and ... (Goodreads)
Getting Real: The Smarter, Faster, Easier Way to Build a Web Application
by 37 Signals
A practical guide to building web applications with a focus on simplicity, efficiency, and user experience.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional ... (Barnes & Noble)
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink
A thought-provoking analysis of what truly motivates people, challenging traditional notions of rewards and punishments.
The, New York Times, bestseller that gives readers a paradigm-shattering new way to think about motivation Most people believe that the best way to motivate is with rewards like money—the ... (Goodreads)
The Post-American World
by Fareed Zakaria
Exploring the changing global order, and the implications for America's future.
"This is not a book about the decline of America, but rather about the rise of everyone else." So begins Fareed Zakaria's important new work on the era we are now entering. Following on the success ... (Goodreads)
Linchpin: Are You Indispensable?
by Seth Godin
Exploring how to unlock potential, create value and become indispensable to an organization.
In bestsellers such as Purple Cow and Tribes , Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you—your choices, your future, and your ... (Goodreads)
Rich Dad, Poor Dad
by Robert T. Kiyosaki
A financial literacy guide that explores the power of financial education and investment.
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money ... (Goodreads)
Wikinomics: How Mass Collaboration Changes Everything
by Don Tapscott
A study of how the internet has revolutionized the way we collaborate and create value, with examples from various industries.
In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center— has been superseded by collaborations on an astronomical scale. Today, ... (Goodreads)
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by Steve Krug
A guide to creating intuitive, user-friendly websites.
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and ... (Goodreads)
A Short History of Nearly Everything
by Bill Bryson
A captivating overview of the natural sciences, spanning the history of the universe.
In Bryson's biggest book, he confronts his greatest challenge: to understand—and, if possible, answer—the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory ... (Goodreads)
The Art of War
by Sun Tzu
Ancient Chinese military treatise outlining strategies for success in battle.
Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on ... (Goodreads)
In the Plex: How Google Thinks, Works, and Shapes Our Lives
by Steven Levy
An inside look at the history, culture, and technology behind Google, the world's most powerful search engine and tech giant.
Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of ... (Goodreads)
The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
The future of business lies in niche markets and catering to individual tastes, rather than relying on blockbuster hits.
The New York Times bestseller that introduced the business world to a future that s already here – now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the ... (Goodreads)
Competitive Strategy: Techniques for Analyzing Industries and Competitors
by Michael E. Porter
A guide to analyzing industries and competitors to develop effective business strategies and gain a competitive advantage.
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy ... (Barnes & Noble)
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
by Ashlee Vance
A revealing look into the life and accomplishments of tech innovator Elon Musk.
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the ... (Goodreads)
The Rational Optimist: How Prosperity Evolves
by Matt Ridley
Examining the history of human progress, the book argues that human civilizations can only thrive with the exchange of ideas.
Life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down — all across the globe. Though the world is far ... (Goodreads)
The C Programming Language
by Brian W. Kernighan
Classic guide to the C programming language, covering syntax, data types, control flow, and more. A must-read for any aspiring programmer.
This book is meant to help the reader learn how to program in C. It is the definitive reference guide, now in a second edition. Although the first edition was written in 1978, it continues to be a ... (Goodreads)
Presentation Zen: Simple Ideas on Presentation Design and Delivery
by Garr Reynolds
Guide to creating effective and engaging presentations through engaging visuals and storytelling.
Garr Reynolds, author of the best-selling book on presentation design and delivery, is back with this newly revised edition of this classic book, Presentation Zen . Showing us there is a better way ... (Barnes & Noble)
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone
The story of Amazon and its founder Jeff Bezos, from its humble beginnings to becoming one of the world's largest companies.
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But ... (Goodreads)
The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman
by Timothy Ferriss
A comprehensive guide to unlocking peak physical and mental performance through science and discipline.
Thinner, bigger, faster, stronger... which 150 pages will you read?, Is it possible to:, Reach your genetic potential in 6 months?, Sleep 2 hours per day and perform better than on 8 hours?, Lose ... (Goodreads)
The Magic of Reality: How We Know What's Really True
by Richard Dawkins
Exploring the science behind phenomena of the natural world, from the big bang to evolution.
Magic takes many forms. Supernatural magic is what our ancestors used in order to explain the world before they developed the scientific method. The ancient Egyptians explained the night by ... (Goodreads)
Shakespeare: The World as Stage
by Bill Bryson
An exploration of Shakespeare's life, works, and enduring cultural impact.
At first glance, Bill Bryson seems an odd choice to write this addition to the Eminent Lives series. The author of 'The Life and Times of the Thunderbolt Kid' isn't, after all, a Shakespeare scholar, ... (Goodreads)
The Mother Tongue: English and How It Got That Way
by Bill Bryson
Fascinating exploration of the history and evolution of English language.
With dazzling wit and astonishing insight, Bill Bryson—the acclaimed author of The Lost Continent —brilliantly explores the remarkable history, eccentricities, resilience and sheer fun of the English ... (Goodreads)
A Whole New Mind: Why Right-Brainers Will Rule the Future
by Daniel H. Pink
Exploring the rise of right-brain thinking and how creativity and emotion are shaping our world.
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line ... (Goodreads)
Boomerang: Travels in the New Third World
by Michael Lewis
A journey through the economic crisis in Europe and the United States, and its global implications.
The tsunami of cheap credit that rolled across the planet between 2002 and 2008 was more than a simple financial phenomenon: it was temptation, offering entire societies the chance to reveal aspects ... (Goodreads)
