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Recommendations based on The Four: The Hidden DNA of Amazon, Apple, Facebook, and Googleby Scott Galloway
* statistically, based on millions of data-points provided by fellow humans
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
A guide to launching a startup, exploring the power of entrepreneurship.
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, ... (Goodreads)
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
by Ashlee Vance
A revealing look into the life and accomplishments of tech innovator Elon Musk.
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the ... (Goodreads)
Shoe Dog: A Memoir by the Creator of Nike
by Phil Knight
The story of one man's dream to start a business and the obstacles he encountered along the way.
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of ... (Goodreads)
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
by Robert Iger
Robert Iger shares his journey and leadership lessons learned during his tenure as CEO of the Walt Disney Company.
#1, NEW YORK TIMES, BESTSELLER •, A memoir of leadership and success,: The executive chairman of Disney,, Time,’s 2019 businessperson of the year, shares the ideas and values he embraced, during his ... (Barnes & Noble)
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone
The story of Amazon and its founder Jeff Bezos, from its humble beginnings to becoming one of the world's largest companies.
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But ... (Goodreads)
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
An exploration of why humans make irrational decisions, and how to overcome them.
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't ... (Goodreads)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Systematic approach to launching and managing successful businesses in an ever-changing market.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)
Enlightenment Now: The Case for Reason, Science, Humanism, and Progress
by Steven Pinker
A data-driven argument for the progress of humanity through reason, science, and humanism.
If you think the world is coming to an end, think again: people are living longer, healthier, freer, and happier lives, and while our problems are formidable, the solutions lie in the Enlightenment ... (Goodreads)
The Innovators: How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution
by Walter Isaacson
A look at the people who changed our world by creating the digital age.
Comment un groupe de hackers, de génies et de geeks a créé la révolution numérique L’auteur de la biographie magistrale de Steve Jobs parue quelques mois après la mort du patron d’Apple et ... (Goodreads)
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim
A guide to creating unique and profitable business strategies by surpassing competition.
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for ... (Goodreads)
Start Something That Matters
by Blake Mycoskie
A guide to creating a successful business that also makes a positive impact on the world.
Love your work, work for what you love, and change the world—all at the same time. What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the ... (Goodreads)
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
by Ben Horowitz
A practical guide to navigating the challenges of building and leading a successful business, with insights from a seasoned entrepreneur.
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for ... (Barnes & Noble)
Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career
by Scott H. Young
A guide to mastering hard skills quickly and effectively through self-directed learning.
Now a Wall Street Journal bestseller. Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way., Ultralearning, offers nine principles to master hard ... (Barnes & Noble)
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
by Erik Brynjolfsson
Examination of the societal implications of technology and its disruptive impact on the economy.
In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies—with hardware, software, ... (Goodreads)
The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
The future of business lies in niche markets and catering to individual tastes, rather than relying on blockbuster hits.
The New York Times bestseller that introduced the business world to a future that s already here – now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the ... (Goodreads)
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries
A guide to using marketing strategies to stand out in today's competitive marketplace.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's ... (Goodreads)
Make It Stick: The Science of Successful Learning
by Peter C. Brown
Exploring how to maximize learning potential by applying evidence-based methods.
To most of us, learning something “the hard way” implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use ... (Goodreads)
Incognito: The Secret Lives of the Brain
by David Eagleman
Uncovering the complex inner workings of the mind, exploring the neuroscience of identity and decision-making.
If the conscious mind—the part you consider you—accounts for only a tiny fraction of the brain’s function, what is all the rest doing? This is the question that David Eagleman—renowned neuroscientist ... (Goodreads)
The Art of Learning: A Journey in the Pursuit of Excellence
by Josh Waitzkin
An inspiring story of how to attain excellence through the martial art of Tai Chi.
Josh Waitzkin knows what it means to be at the top of his game. A public figure since winning his first National Chess Championship at the age of nine, Waitzkin was catapulted into a media whirlwind ... (Goodreads)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries
A guide for marketing success, leveraging timeless principles and strategies.
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of, Positioning,—note, you can build ... (Barnes & Noble)
How Google Works
by Eric Schmidt
Exploring the secrets of the world's most successful tech giant, offering insight into its inner workings.
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation ... (Goodreads)
Better: A Surgeon's Notes on Performance
by Atul Gawande
A surgeon's exploration of medical excellence, uncovering the highest standards of care.
The struggle to perform well is universal: each one of us faces fatigue, limited resources, and imperfect abilities in whatever we do. But nowhere is this drive to do better more important than in ... (Goodreads)
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
by Chris Guillebeau
Guide to starting a small business with minimal capital, turning your passion into a career.
In, The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living. Still in his early thirties, Chris is on the verge of completing a ... (Goodreads)
The Richest Man in Babylon
by George S. Clason
A collection of parables about financial wisdom and the power of wealth.
Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth. The Success Secrets of ... (Goodreads)
Influence: The Psychology of Persuasion
by Robert B. Cialdini
An analysis of the psychology of persuasion and how to use it to influence people.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding ... (Goodreads)
The Ascent of Money: A Financial History of the World
by Niall Ferguson
Outlines the history of money and its pivotal role in human society.
Niall Ferguson follows the money to tell the human story behind the evolution of finance, from its origins in ancient Mesopotamia to the latest upheavals on what he calls Planet Finance. Bread, cash, ... (Goodreads)
The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire
by David Deida
A spiritual guide to mastering the challenges of relationships, work, and sexuality.
Though much has changed in society since the first publication of The Way of the Superior Man , men of all ages still "tussle with the challenges of women, work, and sexual desire." Including an ... (Barnes & Noble)
Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right
by Jane Mayer
Exposes the network of ultra-wealthy individuals who have funded the radical right-wing political agenda for the last four decades.
Why is America living in an age of profound economic inequality? Why, despite the desperate need to address climate change, have even modest environmental efforts been defeated again and again? Why ... (Goodreads)
Thinking, Fast and Slow
by Daniel Kahneman
An exploration of the two systems of the mind, and how they influence decision-making.
In the highly anticipated Thinking, Fast and Slow , Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and ... (Goodreads)
The 33 Strategies of War
by Robert Greene
A military-inspired guide to developing strategies for success in business and life.
Brilliant distillations of the strategies of war—and the subtle social game of everyday life—by the bestselling author of, The 48 Laws of Power, and, Mastery, Robert Greene’s groundbreaking guides, ... (Goodreads)
