Recommendations based on The Medium is the Massageby Marshall McLuhan

* statistically, based on millions of data-points provided by fellow humans

  1. Ways of Seeing

    by John Berger
    A critical analysis of visual culture and how it shapes our perception of the world. It challenges traditional ways of seeing and encourages a new perspective.

    John Berger’s Classic Text on Art John Berger's Ways of Seeing is one of the most stimulating and the most influential books on art in any language. First published in 1972, it was based on the BBC ... (Goodreads)

  2. Simulacra and Simulation

    by Jean Baudrillard
    Analysis of the effects of technology on our lives, exploring the concept of hyperreality.

    The publication of Simulacra et Simulation in 1981 marked Jean Baudrillard's first important step toward theorizing the postmodern. Moving away from the Marxist/Freudian approaches that had concerned ... (Goodreads)

  3. Camera Lucida: Reflections on Photography

    by Roland Barthes
    An exploration of the nature of photography and its power to evoke emotion.

    A graceful, contemplative volume, Camera Lucida was first published in 1979. Commenting on artists such as Avedon, Clifford, Mapplethorpe, and Nadar, Roland Barthes presents photography as being ... (Goodreads)

  4. The Work of Art in the Age of Its Technological Reproducibility, and Other Writings on Media

    by Walter Benjamin
    Reflection on the impact of technology on art, culture and society.

    Benjamin’s famous 'Work of Art' essay sets out his boldest thoughts–on media and on culture in general--in their most realized form, while retaining an edge that gets under the skin of everyone who ... (Goodreads)

  5. On Photography

    by Susan Sontag
    Examination of the implications of photography and its effects on society.

    First published in 1973, this is a study of the force of photographic images which are continually inserted between experience and reality. Sontag develops further the concept of 'transparency'. When ... (Goodreads)

  6. Amusing Ourselves to Death: Public Discourse in the Age of Show Business

    by Neil Postman
    Analysis of the effects of mass media on modern culture and how it changes communication.

    Television has conditioned us to tolerate visually entertaining material measured out in spoonfuls of time, to the detriment of rational public discourse and reasoned public affairs. In this ... (Goodreads)

  7. The Structure of Scientific Revolutions

    by Thomas S. Kuhn
    An analysis of how scientific progress is made, and the role of paradigms and paradigmatic shifts.

    A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, ... (Goodreads)

  8. Orientalism

    by Edward W. Said
    Exploration of the Middle East through the West's prejudiced lens.

    More than three decades after its first publication, Edward Said's groundbreaking critique of the West's historical, cultural, and political perceptions of the East has become a modern classic. In ... (Goodreads)

  9. Illuminations: Essays and Reflections

    by Walter Benjamin
    Collection of philosophical and literary essays on a range of topics.

    Essays and reflections from one of the twentieth century’s most original cultural critics, with an introduction by Hannah Arendt . Walter Benjamin was an icon of criticism, renowned for his insight ... (Barnes & Noble)

  10. Mythologies

    by Roland Barthes
    A collection of essays that deconstructs the myths of modern society, revealing their hidden meanings and cultural significance.

    "No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies . There is no more proper instrument of analysis of our contemporary myths than ... (Goodreads)

  11. The Communist Manifesto

    by Karl Marx
    A treatise on the fundamental principles of communism, and its role in society.

    A rousing call to arms whose influence is still felt today Originally published on the eve of the 1848 European revolutions, The Communist Manifesto is a condensed and incisive account of the ... (Goodreads)

  12. The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business

    by Clayton M. Christensen
    Examines disruptive innovation and how to manage it in a business setting.

    Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership – or worse, disappear completely. And he not only proves what he ... (Goodreads)

  13. The Society of the Spectacle

    by Guy Debord
    A critical analysis of the commodification of society and the power of the media.

    Few works of political and cultural theory have been as enduringly provocative as Guy Debord's The Society of the Spectacle. From its publication amid the social upheavals of the 1960s up to the ... (Goodreads)

  14. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    by Eric Ries
    Systematic approach to launching and managing successful businesses in an ever-changing market.

    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ... (Goodreads)

  15. Just Kids

    by Patti Smith
    Chronicles of two young artists in New York City, finding friendship and inspiration in each other.

    In Just Kids , Patti Smith's first book of prose, the legendary American artist offers a never-before-seen glimpse of her remarkable relationship with photographer Robert Mapplethorpe in the epochal ... (Goodreads)

  16. Letters to a Young Poet

    by Rainer Maria Rilke
    Uplifting and inspiring words of wisdom, encouraging a young poet to find his own artistic voice.

    In 1903, a student at a military academy sent some of his verses to a well-known Austrian poet, requesting an assessment of their value. The older artist, Rainer Maria Rilke (1875–1926), replied to ... (Goodreads)

  17. Gödel, Escher, Bach: An Eternal Golden Braid

    by Douglas R. Hofstadter
    A complex exploration of logic, mathematics and art, exploring their relationships and interconnections.

    Douglas Hofstadter's book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity ... (Goodreads)

  18. The Republic

    by Plato
    A philosophical discourse on justice, examining morality, politics, and virtue.

    Presented in the form of a dialogue between Socrates and three different interlocutors, this classic text is an enquiry into the notion of a perfect community and the ideal individual within it. ... (Goodreads)

  19. Maus I: A Survivor's Tale: My Father Bleeds History

    by Art Spiegelman
    A graphic novel depicting the traumatic experiences of a Holocaust survivor and his son.

    The first installment of the Pulitzer Prize-winning graphic novel acclaimed as “the most affecting and successful narrative ever done about the Holocaust” (Wall Street Journal) and “the first ... (Goodreads)

  20. How to Read a Book: The Classic Guide to Intelligent Reading

    by Mortimer J. Adler
    Comprehensive guide to achieving fluency and understanding in the art of reading.

    How to Read a Book, originally published in 1940, has become a rare phenomenon, a living classic. It is the best and most successful guide to reading comprehension for the general reader. And now it ... (Goodreads)

  21. Critique of Pure Reason

    by Immanuel Kant
    Exploration of the limits of human reason and its limitations in understanding nature.

    'The purpose of this critique of pure speculative reason consists in the attempt to change the old procedure of metaphysics and to bring about a complete revolution', Kant's Critique of Pure Reason ... (Goodreads)

  22. Longitude: The True Story of a Lone Genius Who Solved the Greatest Scientific Problem of His Time

    by Dava Sobel
    Story of a man's determination to solve the complex problem of determining longitude at sea.

    Anyone alive in the eighteenth century would have known that "the longitude problem" was the thorniest scientific dilemma of the day—and had been for centuries. Lacking the ability to measure their ... (Goodreads)

  23. The Gene: An Intimate History

    by Siddhartha Mukherjee
    An exploration of the science of genetics and its implications for humanity.

    Spanning the globe and several centuries, The Gene is the story of the quest to decipher the master-code that makes and defines humans, that governs our form and function. The story of the gene ... (Goodreads)

  24. The Omnivore's Dilemma: A Natural History of Four Meals

    by Michael Pollan
    Exploration of the modern food chain, examining the impact of food choices on our health and the environment.

    What should we have for dinner? The question has confronted us since man discovered fire, but according to Michael Pollan, the bestselling author of The Botany of Desire , how we answer it today, at ... (Goodreads)

  25. The Lives of the Artists

    by Giorgio Vasari
    A collection of biographies of Italian Renaissance artists, revealing their lives, works, and techniques.

    Packed with facts, attributions, and entertaining anecdotes about his contemporaries, Giorgio Vasari's collection of biographical accounts also presents a highly influential theory of the development ... (Goodreads)

  26. Rework

    by Jason Fried
    A guide to starting and running a successful business with unconventional advice and practical tips.

    Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. ... (Goodreads)

  27. Steal Like an Artist: 10 Things Nobody Told You About Being Creative

    by Austin Kleon
    A guide to unlocking creativity by embracing influence, stealing ideas, and making something new.

    You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A ... (Goodreads)

  28. The Myth of Sisyphus and Other Essays

    by Albert Camus
    Philosophical essays on the absurd human condition, questioning the value of life.

    One of the most influential works of this century, this is a crucial exposition of existentialist thought. Influenced by works such as Don Juan, and the novels of Kafka, these essays begin with a ... (Goodreads)

  29. The Story of Art

    by E.H. Gombrich
    Comprehensive overview of art history, from prehistoric to modern times.

    The Story of Art, one of the most famous and popular books on art ever written, has been a world bestseller for over four decades. Attracted by the simplicity and clarity of his writing, readers of ... (Goodreads)

  30. The Bhagavad Gita

    by Krishna-Dwaipayana Vyasa
    Epic poem exploring the nature of duty, faith, and morality.

    The Bhagavad Gita is an intensely spiritual work that forms the cornerstone of the Hindu faith, and is also one of the masterpieces of Sanskrit poetry. It describes how, at the beginning of a mighty ... (Barnes & Noble)